The Slice | B2B Marketing Resources

Most Recent Resources

Grow Your Career with Courses on The Juice

Product-Led Content

July 26, 2024

July 24, 2024

Grow Your Career with Courses on The Juice

Jonathan Gandolf

The Squishiness of Content to Pipeline Reporting | Part 2: Reporting Starts with Distribution

B2B Marketing Strategy

July 22, 2024

The Squishiness of Content to Pipeline Reporting | Part 2: Reporting Starts with Distribution

JB Clark

Unlock the Secrets of Data-Driven Content: From Engagement to Sales Intelligence

B2B Marketing Strategy

July 12, 2024

Unlock the Secrets of Data-Driven Content: From Engagement to Sales Intelligence

Theresa Anderson

The Friday Concentrate #27: My Two Favorite Marketing Strategies

Newsletter Content

June 20, 2024

June 21, 2024

The Friday Concentrate #27: My Two Favorite Marketing Strategies

Jonathan Gandolf

The Friday Concentrate #26: The Search for What's Working

Newsletter Content

June 13, 2024

June 14, 2024

The Friday Concentrate #26: The Search for What's Working

Jonathan Gandolf

The Friday Concentrate #25: Don’t Overcomplicate It

Newsletter Content

June 7, 2024

The Friday Concentrate #25: Don’t Overcomplicate It

Jonathan Gandolf

The Friday Concentrate #24: Trust Your Gut

Newsletter Content

July 1, 2024

May 30, 2024

The Friday Concentrate #24: Trust Your Gut

Jonathan Gandolf

The Friday Concentrate #23: Is Transactional So Bad?

Newsletter Content

May 24, 2024

The Friday Concentrate #23: Is Transactional So Bad?

Jonathan Gandolf

The Friday Concentrate #22: Are you a Marketer or Accountant?

Newsletter Content

July 1, 2024

May 17, 2024

The Friday Concentrate #22: Are you a Marketer or Accountant?

Jonathan Gandolf

The Friday Concentrate #21: MVA is the new MVP

Newsletter Content

July 1, 2024

May 10, 2024

The Friday Concentrate #21: MVA is the new MVP

Jonathan Gandolf

The Friday Concentrate #20: Changing the Lens on AI

Newsletter Content

July 1, 2024

May 3, 2024

The Friday Concentrate #20: Changing the Lens on AI

Jonathan Gandolf

The Juice Launches One-Minute B2B Content Summaries

Product-Led Content

July 1, 2024

May 1, 2024

The Juice Launches One-Minute B2B Content Summaries

Jonathan Gandolf

The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People

Newsletter Content

April 26, 2024

The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People

Jonathan Gandolf

The Friday Concentrate #18: B2B Marketers, Stop Apologizing

Newsletter Content

April 19, 2024

The Friday Concentrate #18: B2B Marketers, Stop Apologizing

Jonathan Gandolf

The Friday Concentrate #17: Who's Who on LinkedIn?

Newsletter Content

April 12, 2024

The Friday Concentrate #17: Who's Who on LinkedIn?

Jonathan Gandolf

The Juice Launches Refreshed, Modern Content Analytics

Product-Led Content

April 11, 2024

April 10, 2024

The Juice Launches Refreshed, Modern Content Analytics

Jonathan Gandolf

Newsletter Content

April 5, 2024

The Friday Concentrate #16: Edutainment

Jonathan Gandolf

What We Learned from the Top Content of March 2024

B2B Marketing Strategy

April 4, 2024

What We Learned from the Top Content of March 2024

Jonathan Gandolf

The Friday Concentrate #15: Content as Philanthropy

Newsletter Content

April 22, 2024

March 29, 2024

The Friday Concentrate #15: Content as Philanthropy

Jonathan Gandolf

Previewing The People-First Advantage [Part 2]

Collaboration

April 22, 2024

March 28, 2024

Previewing The People-First Advantage [Part 2]

Jonathan Gandolf

Collaboration

March 27, 2024

Bulletproof Your Business [Guest Post]

Jonathan Gandolf

Previewing The People-First Advantage [Part 1]

Collaboration

April 22, 2024

March 25, 2024

Previewing The People-First Advantage [Part 1]

Jonathan Gandolf

The Friday Concentrate #14: Madness or Insanity?

Newsletter Content

March 22, 2024

The Friday Concentrate #14: Madness or Insanity?

Jonathan Gandolf

The State of Business Growth in 2024 [Guest Post]

Collaboration

March 21, 2024

The State of Business Growth in 2024 [Guest Post]

Jonathan Gandolf

How Much Pipeline is Too Much Pipeline? [Guest Post]

Collaboration

April 22, 2024

March 19, 2024

How Much Pipeline is Too Much Pipeline? [Guest Post]

Jonathan Gandolf

The Friday Concentrate #13: Let's Get Weird

B2B Marketing Strategy

March 15, 2024

The Friday Concentrate #13: Let's Get Weird

Jonathan Gandolf

B2B Marketing Strategy

April 22, 2024

March 8, 2024

The Friday Concentrate #12: Is Your Brand A Nurse Tree?

Jonathan Gandolf

[Guest Post] Calling all Creators! B2B Creator School is Now in Session

Collaboration

April 22, 2024

March 3, 2024

[Guest Post] Calling all Creators! B2B Creator School is Now in Session

Jonathan Gandolf

The Friday Concentrate #11: Be Better at the Basics

B2B Marketing Strategy

April 22, 2024

March 1, 2024

The Friday Concentrate #11: Be Better at the Basics

Jonathan Gandolf

The Friday Concentrate #10: Imperfect Momentum

B2B Marketing Strategy

April 22, 2024

February 23, 2024

The Friday Concentrate #10: Imperfect Momentum

Jonathan Gandolf

The Friday Concentrate #9: What would you do with an extra 24 hours?

B2B Marketing Strategy

April 22, 2024

February 16, 2024

The Friday Concentrate #9: What would you do with an extra 24 hours?

Jonathan Gandolf

Modern Day Marketer: Why B2B Companies Should Consider and Measure OOH Advertising

Podcast Episode

April 22, 2024

February 14, 2024

Modern Day Marketer: Why B2B Companies Should Consider and Measure OOH Advertising

Jonathan Gandolf

Collaboration

April 22, 2024

February 13, 2024

A Sneak Peek at Our Secret Sauce

Jonathan Gandolf

The Friday Concentrate #8: Does Generative AI Need Eggs?

B2B Marketing Strategy

April 22, 2024

February 9, 2024

The Friday Concentrate #8: Does Generative AI Need Eggs?

Jonathan Gandolf

Collaboration

April 22, 2024

February 8, 2024

Share Your Genius on The Juice

Jonathan Gandolf

The Friday Concentrate #8: It’s not supposed to be easy.

B2B Marketing Strategy

February 2, 2024

The Friday Concentrate #8: It’s not supposed to be easy.

Jonathan Gandolf

The Juice Joins ActiveCampaign's Leap Day Extravaganza!

Collaboration

February 2, 2024

February 1, 2024

The Juice Joins ActiveCampaign's Leap Day Extravaganza!

Jonathan Gandolf

The Friday Concentrate #7: Let's get weird. B2B, OOH & ROI

B2B Marketing Strategy

February 2, 2024

January 26, 2024

The Friday Concentrate #7: Let's get weird. B2B, OOH & ROI

Jonathan Gandolf

Guest Feature: Navigating the Golden Age of Storytelling: The Enduring Power of Content Marketing

B2B Marketing Strategy

February 2, 2024

January 25, 2024

Guest Feature: Navigating the Golden Age of Storytelling: The Enduring Power of Content Marketing

Bynder

B2B Marketing Strategy

February 2, 2024

January 23, 2024

Gated or Ungated is the Wrong Question

Jonathan Gandolf

The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go

B2B Marketing Strategy

February 2, 2024

January 19, 2024

The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go

Jonathan Gandolf

The Friday Concentrate #5: Why Data Democratization Matters and the Impact on GTM

B2B Marketing Strategy

January 12, 2024

The Friday Concentrate #5: Why Data Democratization Matters and the Impact on GTM

Brett McGrath

The Friday Concentrate #4: How to Get Your Company to Give a Damn About Content Marketing

B2B Marketing Strategy

January 12, 2024

January 5, 2024

The Friday Concentrate #4: How to Get Your Company to Give a Damn About Content Marketing

Brett McGrath

Modern Day Marketer: How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

Podcast Episode

January 5, 2024

Modern Day Marketer: How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

Product-Led Content

January 4, 2024

Verify Your Profile on The Juice - Crush Your 2024 Goals

Alaina Ferree

The Friday Concentrate #3: Making Content a Product at Your Company

B2B Marketing Strategy

January 5, 2024

December 15, 2023

The Friday Concentrate #3: Making Content a Product at Your Company

Brett McGrath

Modern Day Marketer: The 3 Axioms of Content Marketing with Tommy Walker of The Content Studio

Podcast Episode

January 4, 2024

December 15, 2023

Modern Day Marketer: The 3 Axioms of Content Marketing with Tommy Walker of The Content Studio

Brett McGrath

The State of Gated vs. Ungated Content Report [Report is Live]

B2B Marketing Strategy

December 14, 2023

The State of Gated vs. Ungated Content Report [Report is Live]

Brett McGrath

B2B Marketing Strategy

December 11, 2023

December 8, 2023

The Friday Concentrate #2: How to Make a Newsletter That’s More Than a Marketing Thing

Brett McGrath

Modern Day Marketer: How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing

Podcast Episode

December 8, 2023

Modern Day Marketer: How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing

Brett McGrath

Best of The Juice 2023 | Top Resources by Job Function

Product-Led Content

December 12, 2023

December 6, 2023

Best of The Juice 2023 | Top Resources by Job Function

Alaina Ferree

B2B Marketing Strategy

December 6, 2023

December 1, 2023

The Friday Concentrate #1: We’re Moving Our Newsletter to The Juice

Brett McGrath

Modern Day Marketer: How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control

Podcast Episode

December 6, 2023

December 1, 2023

Modern Day Marketer: How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control

Brett McGrath

The Power of the People First and Logos Later Mindset

B2B Marketing Strategy

November 29, 2023

The Power of the People First and Logos Later Mindset

Brett McGrath

Modern Day Marketer: How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal

Podcast Episode

November 17, 2023

Modern Day Marketer: How to Use YouTube Video Content to Execute an Integrated Marketing Strategy for B2B with Janet Mesh of Aimtal

Brett McGrath

Guest Feature: Content marketing statistics: 4 trends and insights from marketing professionals for 2023

Collaboration

November 8, 2023

Guest Feature: Content marketing statistics: 4 trends and insights from marketing professionals for 2023

Bynder

[Event Preview] GTM Partners Emerging Technology Showcase

B2B Marketing Strategy

October 23, 2023

[Event Preview] GTM Partners Emerging Technology Showcase

Jonathan Gandolf

B2B Marketing Strategy

October 23, 2023

October 16, 2023

AI is trending? Now what?

Jonathan Gandolf

Modern Day Marketer: How to Distribute Your Content in Communities the Right Way with Katarina Andrejević of Userlist

Podcast Episode

October 13, 2023

Modern Day Marketer: How to Distribute Your Content in Communities the Right Way with Katarina Andrejević of Userlist

Brett McGrath

Modern Day Marketer: How SaaS Founders Should Think About Community with Jared Robin of RevGenius ‍

Podcast Episode

October 6, 2023

Modern Day Marketer: How SaaS Founders Should Think About Community with Jared Robin of RevGenius ‍

Brett McGrath

Modern Day Marketer: How to Connect When Writing for a New Persona with Sam Holzman of Spiff

Podcast Episode

September 29, 2023

Modern Day Marketer: How to Connect When Writing for a New Persona with Sam Holzman of Spiff

Brett McGrath

Modern Day Marketer: Exploring the Decision to Rebrand from the CMO Perspective with Michael Londgren of Responsive

Podcast Episode

September 22, 2023

Modern Day Marketer: Exploring the Decision to Rebrand from the CMO Perspective with Michael Londgren of Responsive

Brett McGrath

The State of the B2B Podcast Listener [Report is Live]

B2B Marketing Strategy

September 19, 2023

The State of the B2B Podcast Listener [Report is Live]

Brett McGrath

Podcast Episode

September 15, 2023

Modern Day Marketer: Building a Modern Day SaaS Brand with Emir Atli of HockeyStack

Brett McGrath

The State of the B2B Podcast Listener [Digital Event]

B2B Marketing Strategy

September 19, 2023

September 14, 2023

The State of the B2B Podcast Listener [Digital Event]

Brett McGrath

Modern Day Marketer: The Evolution of AI in Search Marketing with Viola Eva of Flow SEO

Podcast Episode

September 8, 2023

Modern Day Marketer: The Evolution of AI in Search Marketing with Viola Eva of Flow SEO

Brett McGrath

Modern Day Marketer: Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish

Podcast Episode

September 1, 2023

Modern Day Marketer: Turning Left When Everyone Else is Moving Right During Your Job Search with Kyle Lacy of Jellyfish

Brett McGrath

Modern Day Marketer: How to Keep Your Creativity Alive When Everything Tries to Kill It with Lindsay McGuire of Goldcast

Podcast Episode

August 25, 2023

Modern Day Marketer: How to Keep Your Creativity Alive When Everything Tries to Kill It with Lindsay McGuire of Goldcast

Brett McGrath

Product-Led Content

August 30, 2023

August 24, 2023

Topic Pages Now Launching on The Juice

Brett McGrath

Guest Feature: 10 ways Hotjar helps you understand your users better

Collaboration

October 12, 2023

August 23, 2023

Guest Feature: 10 ways Hotjar helps you understand your users better

Hotjar

Modern Day Marketer: The Criticality of Content in the Digital Economy and Why Marketing Leaders Should Be Investing in More Content in 2023 with Warren Daniels of Bynder

Podcast Episode

August 18, 2023

Modern Day Marketer: The Criticality of Content in the Digital Economy and Why Marketing Leaders Should Be Investing in More Content in 2023 with Warren Daniels of Bynder

Brett McGrath

Podcast Episode

August 11, 2023

Modern Day Marketer: The Mindset Shift from Brand to Revenue Marketing with Justin Keller at Drift

Brett McGrath

How to Grow Your Career Through Community [Digital Event]

B2B Marketing Strategy

August 28, 2023

August 10, 2023

How to Grow Your Career Through Community [Digital Event]

Brett McGrath

Guest Feature: Streamlining Content Creation, Management, and Distribution Across the Entire Content Lifecycle with Aprimo AI

Collaboration

August 8, 2023

Guest Feature: Streamlining Content Creation, Management, and Distribution Across the Entire Content Lifecycle with Aprimo AI

Aprimo

Modern Day Marketer: Defining Your Company’s ROI Story and the ROI Story of Your Customer with Palmer Houchins of G2

Podcast Episode

August 4, 2023

Modern Day Marketer: Defining Your Company’s ROI Story and the ROI Story of Your Customer with Palmer Houchins of G2

Brett McGrath

Modern Day Marketer: The Power of Curation Over Creation

Podcast Episode

July 31, 2023

Modern Day Marketer: The Power of Curation Over Creation

Brett McGrath

Modern Day Marketer: What to Look for In a Great Social Media Manager with Andrew Barlos of Loomly

Podcast Episode

August 8, 2023

July 21, 2023

Modern Day Marketer: What to Look for In a Great Social Media Manager with Andrew Barlos of Loomly

Brett McGrath

Follow Topics Now Launching on The Juice

Product-Led Content

July 20, 2023

July 19, 2023

Follow Topics Now Launching on The Juice

Brett McGrath

Modern Day Marketer: Highest Performing Pieces of Content for Marketers with Mariya Delano of Kalyna Marketing

Collaboration

July 31, 2023

July 17, 2023

Modern Day Marketer: Highest Performing Pieces of Content for Marketers with Mariya Delano of Kalyna Marketing

Brett McGrath

Modern Day Marketer: The Downfall of Checkbox Social Proof and What That Means for the B2B Landscape with Dustin Tysick of Testimonial Hero

Collaboration

July 31, 2023

July 14, 2023

Modern Day Marketer: The Downfall of Checkbox Social Proof and What That Means for the B2B Landscape with Dustin Tysick of Testimonial Hero

Brett McGrath

Content Distribution Live: Earning Content Opportunities Through Relationship Building

Collaboration

July 13, 2023

July 12, 2023

Content Distribution Live: Earning Content Opportunities Through Relationship Building

Brett McGrath

Guest Feature: RFP best practices — Content and process tips

Collaboration

July 13, 2023

July 11, 2023

Guest Feature: RFP best practices — Content and process tips

RFPIO

Modern Day Marketer: Top 5 Highest Performing Pieces of Content for Sales Pros

Podcast Episode

July 11, 2023

July 10, 2023

Modern Day Marketer: Top 5 Highest Performing Pieces of Content for Sales Pros

Brett McGrath

Top 5 Resources for Marketers on The Juice for June

Product-Led Content

July 10, 2023

Top 5 Resources for Marketers on The Juice for June

Brett McGrath

Modern Day Marketer: Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems

Podcast Episode

July 10, 2023

July 7, 2023

Modern Day Marketer: Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems

Brett McGrath

Guest Feature: How to Create a Solid Growth Strategy for Your Business

Collaboration

July 6, 2023

Guest Feature: How to Create a Solid Growth Strategy for Your Business

OTM

Modern Day Marketer: Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost

Podcast Episode

June 30, 2023

Modern Day Marketer: Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost

Brett McGrath

Guest Feature: How to Select a Tech Partner

Collaboration

June 29, 2023

June 28, 2023

Guest Feature: How to Select a Tech Partner

Oshyn

Podcast Episode

June 26, 2023

Modern Day Marketer: How to Use AI Without Losing Your Brand Voice

Brett McGrath

Podcast Episode

June 23, 2023

Modern Day Marketer: Steps to Take to Build a Brave Brand with Gwen Lafage of Sinch

Brett McGrath

Guest Feature: SaaS Website Study: Enabling the Self-Educated Buyer

Collaboration

June 22, 2023

Guest Feature: SaaS Website Study: Enabling the Self-Educated Buyer

Tourial

10 Questions for your Content Syndication Dealer

Product-Led Content

June 22, 2023

June 20, 2023

10 Questions for your Content Syndication Dealer

Brett McGrath

Modern Day Marketer: How to Develop Practical Use Cases for AI in Content Marketing with Adam Sockel of Orum

Podcast Episode

June 16, 2023

Modern Day Marketer: How to Develop Practical Use Cases for AI in Content Marketing with Adam Sockel of Orum

Brett McGrath

Launching Revenue Impact to Help Marketers Unlock the ROI of Your Content Marketing Program

Product-Led Content

June 15, 2023

Launching Revenue Impact to Help Marketers Unlock the ROI of Your Content Marketing Program

Brett McGrath

Modern Day Marketer: Talking to Our Customers About New Products We’re Launching with Leah Byrd of Keap

Podcast Episode

June 12, 2023

Modern Day Marketer: Talking to Our Customers About New Products We’re Launching with Leah Byrd of Keap

Brett McGrath

Modern Day Marketer: Building and Scaling a Modern Demand Gen Program with Sandeep John of Outplay

Podcast Episode

June 9, 2023

Modern Day Marketer: Building and Scaling a Modern Demand Gen Program with Sandeep John of Outplay

Brett McGrath

Modern Day Marketer: Sharing the Customer Voice of The Juice with Kat John

Podcast Episode

June 5, 2023

Modern Day Marketer: Sharing the Customer Voice of The Juice with Kat John

Brett McGrath

Modern Day Marketer: How to Get in the Headspace of a Founder with Abhilash Anandan of NeoITO

Podcast Episode

June 2, 2023

Modern Day Marketer: How to Get in the Headspace of a Founder with Abhilash Anandan of NeoITO

Brett McGrath

Guest Feature: CMS statistics you need to know in 2023

Collaboration

June 2, 2023

May 31, 2023

Guest Feature: CMS statistics you need to know in 2023

Storyblok

Modern Day Marketer: Meeting Marketers in the Wild and Preparing for Launch

Podcast Episode

May 30, 2023

Modern Day Marketer: Meeting Marketers in the Wild and Preparing for Launch

Brett McGrath

Resources for B2B Marketers

Product-Led Content

Grow Your Career with Courses on The Juice

B2B Marketing Strategy

The Squishiness of Content to Pipeline Reporting | Part 2: Reporting Starts with Distribution

B2B Marketing Strategy

Unlock the Secrets of Data-Driven Content: From Engagement to Sales Intelligence

Newsletter Content

The Friday Concentrate #27: My Two Favorite Marketing Strategies

Most Recent Resources

Product-Led Content

Grow Your Career with Courses on The Juice

B2B Marketing Strategy

The Squishiness of Content to Pipeline Reporting | Part 2: Reporting Starts with Distribution

B2B Marketing Strategy

Unlock the Secrets of Data-Driven Content: From Engagement to Sales Intelligence

Newsletter Content

The Friday Concentrate #27: My Two Favorite Marketing Strategies

Newsletter Content

The Friday Concentrate #26: The Search for What's Working

Newsletter Content

The Friday Concentrate #25: Don’t Overcomplicate It

Newsletter Content

The Friday Concentrate #24: Trust Your Gut

Newsletter Content

The Friday Concentrate #23: Is Transactional So Bad?

Newsletter Content

The Friday Concentrate #22: Are you a Marketer or Accountant?

Newsletter Content

The Friday Concentrate #21: MVA is the new MVP

Newsletter Content

The Friday Concentrate #20: Changing the Lens on AI

Product-Led Content

The Juice Launches One-Minute B2B Content Summaries

Newsletter Content

The Friday Concentrate #19: My Favorite GTM Tactic? Talking to People

Newsletter Content

The Friday Concentrate #18: B2B Marketers, Stop Apologizing

Newsletter Content

The Friday Concentrate #17: Who's Who on LinkedIn?

Product-Led Content

The Juice Launches Refreshed, Modern Content Analytics

Newsletter Content

The Friday Concentrate #16: Edutainment

B2B Marketing Strategy

What We Learned from the Top Content of March 2024

Newsletter Content

The Friday Concentrate #15: Content as Philanthropy

Collaboration

Previewing The People-First Advantage [Part 2]

Collaboration

Bulletproof Your Business [Guest Post]

Collaboration

Previewing The People-First Advantage [Part 1]

Newsletter Content

The Friday Concentrate #14: Madness or Insanity?

Collaboration

The State of Business Growth in 2024 [Guest Post]

Collaboration

How Much Pipeline is Too Much Pipeline? [Guest Post]

B2B Marketing Strategy

The Friday Concentrate #13: Let's Get Weird

B2B Marketing Strategy

The Friday Concentrate #12: Is Your Brand A Nurse Tree?

Collaboration

[Guest Post] Calling all Creators! B2B Creator School is Now in Session

B2B Marketing Strategy

The Friday Concentrate #11: Be Better at the Basics

B2B Marketing Strategy

The Friday Concentrate #10: Imperfect Momentum

B2B Marketing Strategy

The Friday Concentrate #9: What would you do with an extra 24 hours?

Podcast Episode

Modern Day Marketer: Why B2B Companies Should Consider and Measure OOH Advertising

Collaboration

A Sneak Peek at Our Secret Sauce

B2B Marketing Strategy

The Friday Concentrate #8: Does Generative AI Need Eggs?

Collaboration

Share Your Genius on The Juice