We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped our latest piece of exclusive-persona based content from data that we are uncovering on The Juice. We took a look at the role of the digital marketer and uncovered the top non-marketing topics that the digital marketer is following on The Juice.
Digital marketers make up 22% of the audience on The Juice. We’ll be pairing an exclusive data driven episode of Modern Day Marketer with analysis that you can find in The Juice. If you aren’t already a member you can gain access to the largest library of B2B marketing and sales resources on the planet curated for you by signing up for free today.
How can we keep our creativity alive when everything around us tries to kill it? It’s the endless meetings, financial pressures, and time constraints that can really impede our creative process. Marketers need space to be creative. It shouldn’t just be talking about finding ways to be creative, but more importantly how we prioritize time for it.
Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast is a big advocate for prioritizing time for creativity. She believes organization and great communication are the pillars for giving yourself the creative space that you need as a marketer. Lindsay is new to her role and discusses how she has set herself up to make sure she can create in an environment with as few distractions as possible.
In this episode we cover:
- Defining creativity: what it means to be creative and why it is so critical for content marketers?
- The roadblocks to creativity: How we can overcome obstacles to make space for creative thinking
- Creative environments: The ways that we can work with our teams to maximize our creative process
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