Podcast Episode

Modern Day Marketer: Meeting Marketers in the Wild and Preparing for Launch 

Brett McGrath

May 30, 2023

Modern Day Marketer: Meeting Marketers in the Wild and Preparing for Launch 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Great marketers are the quarterbacks of scaling organizations.

It’s easy to get caught up in all of the amazing content, campaigns, and creativity that hits our social feeds, but we don’t always take a step back to consider how all of the great work gets accomplished.

Project management is not a function that I’ve ever thought was mission critical for the modern day marketer. After a recent chat I’m thinking about things a little bit differently.

I had a conversation with Melissa Meredith of Heycollab where she shared how effective project management processes and tools can help marketers communicate ideas internally, avoid missing deadlines, and put a stop to all of those unnecessary meetings.

Staying organized and working efficiently with cross-functional stakeholders doesn’t have to be overly complicated. Looking for more insight?


It’s been a while since I caught up with Jonathan on the podcast. That’s because he’s been busy getting out of the office and actually meeting marketers in real life. His objective is to engage in meaningful and organic conversations about how content distribution can help level up your marketing initiatives in 2023 and beyond. I was curious to learn more on the types of things he was hearing so we decided to make it an episode. Also, we’re a couple weeks away from the launch of Revenue Impact and started to set the stage for how it’s a better marketing investment than out of date tactics like content syndication. 

In this episode we cover: 

Curious about AI for content, but don’t want to lose your brand voice? Learn more from Copy.ai, MarketMuse, and Aprimo by attending “How to Use AI Without Losing Your Brand Voice” on June 8 at 1:00 pm et.🧃

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