We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We all need a little time away. Last week we pressed pause on the Modern Day Marketer podcast feed and I got out of town with my family. The trip was great and additional family time was welcomed.
We’ll be back to our regularly scheduled programming this week.
One item to take note of is that we will begin being more intentional about sharing data, insights, and trends that are happening with content on The Juice on our podcast feed. We believe sharing more data will help inspire better marketing in B2B.
I’m excited that you’re along for the ride. Now back to the show!
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Right before I headed out of town we released the ability to Follow Topics on The Juice. Our audience of 14k sales and marketing professionals now has the ability to shrink the sea of B2B content and focus on the topics that they care about most. If you aren’t already a member of The Juice it’s free and you can sign up to access the largest library of B2B sales and marketing resources on the planet.
Once we dropped Follow Topics I knew I needed to have a conversation with our CEO Jonathan Gandolf to discuss how this update fit into the vision of The Juice. During the chat he remarked on the idea of “curation over creation”. The idea is that brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” when there’s mindfulness around curation.
In this episode we cover:
- Curation: How mindfulness around content curation can drive better results that focusing on quantity and speed
- Topics: Personal use cases around topic curation
- Embracing the long game: Why focusing on playing the long game with concepts like curation and lead to better results than the short term tactics we’re all so accustomed to
Want entry to the largest library of B2B marketing and sales content in the entire universe? Unlock access to resources personalized for your role and experience today! 🧃
