B2B Marketing Strategy

The Friday Concentrate #9: What would you do with an extra 24 hours?

Jonathan Gandolf

February 16, 2024

The Friday Concentrate #9: What would you do with an extra 24 hours?

I had a baseball coach in high school who would always remind us, “You have all the time there is.” 

This was often told to us when we complained about not having enough time to practice, take the extra reps, or make the extra effort. 

His point was true. We all complain about not having enough time. But in reality, we all have the same amount of time. It’s not the amount of time that matters. It’s what you do with the time. 24 hours a day, 7 days a week, 365 days a year. 

Except this year. 

And well, every fourth year. 

This year, we get the magical “extra” 24 hours. We call it, “February 29th.” 

What a strange concept. If you’re like me and have always just accepted this supposed randomness without understanding why, check out this video from Scott Monty: 

So this year, we’re all getting an “extra” 24 hours. In the “do more with less” era, it’s a timely reminder to ensure we’re all making the most of our time. So while I personally don’t hope you spend an extra 24 hours working, we are partnering with our friends at ActiveCampaign to help you make the most of the time you do spend working in this fresh era of efficiency. 

Join us for the ActiveCampaign Leap Day Extravaganza!

It’s a 29-hour (not a typo) virtual event that will stream from across the globe as we make the most of Leap Day. We’re intentionally flying in the face of boring virtual events. We’ll have quick sessions, ample breaks, and a few surprises along the way. 

You’ll hear from some of the brightest minds in AI, content creation, customer experience, e-commerce, email, entrepreneurship, intelligent marketing automation, podcasting, sales, and time management—all from the comfort of your home or office.

There are 47 (forty-seven!) founders and CEOs presenting. No matter what you’re interested in, or what challenge you’re currently facing, I trust there’s a session that you’ll find helpful, educational, and entertaining. 

So make the most of your time, and spend some time with us. 

Until next…time,


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