We are bookending your week, every week with a couple of episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped our first piece of exclusive-persona based content from data that we are uncovering on The Juice. We decided to look into the role of the content marketer which is the lifeblood for most successful B2B brands.
Content marketers make up 20% of the audience on The Juice. In order to better understand the specific topics that matter most to content marketers right now we started digging through data and uncovering themes on the topics that matter most to the role of the content marketer.
We’ll be pairing an exclusive data driven episode of Modern Day Marketer with analysis that you can find in The Juice. If you aren’t already a member you can gain access to the largest library of B2B marketing and sales resources on the planet by signing up for free today.
“Great brand drives demand”
Whenever I’m in a jam about how brand activities that I’m leading can translate back into performance metrics that our business cares about I think about that quote. It’s a phrase that was repeated over and over again early in my career. I didn’t think about much of it then, but now the meaning behind it resonates with me more now than ever before.
Justin Keller is a marketer who knows a thing or two about the balancing act between brand and revenue marketing. He helped lead the charge building the Sigstr brand (acquired by Terminus) that marketers still talk about today. He parlayed that experience into leading the revenue marketing function at Drift. Today, he’s responsible for both brand and revenue marketing at Drift as he leads the marketing team for one of the most recognizable brands in the industry. With the rise of AI automating marketing activities, he shares why he thinks it will become more important for companies to focus on building brands with the help of creative marketers.
In this episode we cover:
- Building brand: How to build brand in a way that gets other marketers to talk
- Justification: Steps to talk to justify brand marketing efforts
- Being provocative: Why it’s becoming increasingly important to stand out in a crowded B2B space
Want entry to the largest library of B2B marketing and sales content in the entire universe? Unlock access to resources personalized for your role and experience today! 🧃
Topic mentioned in this blog: Modern Day Marketer