B2B Marketing Strategy

How to Grow Your Career Through Community [Digital Event]

Brett McGrath

August 8, 2023

How to Grow Your Career Through Community [Digital Event]

The Juice is hosting our next digital event, "How to Grow Your Career Through Community" on August 30 at 1:00 pm est. Register today. 🧃

The diversity of skill sets and roles in the marketing function in 2023 is absolutely insane. There’s brand marketers, demand generation marketers, designers, marketing ops, digital marketers, account based marketers, content marketers, social media marketer, SEO marketers, paid acquisition marketers, and a myriad more. The melting pot of marketers is essential in order to build a brand that only resonates with your future customers, but also drives a meaningful pipeline for your sales team. When done right the diversity of marketing roles can orchestrate a customer experience that guides consumers from stop to stop and leaves them wanting more. While this is great for the people we’re reaching, it can be a challenge for the careers we’re working to build. The melting pot of roles creates a murkiness for marketers because the path to elevate our careers becomes less clear. 

Think about our friends in sales. Their opportunity to jump levels in their career is more linear, but can be stagnant if the sales pro isn’t surrounded by the right infrastructure, coach, or mentor. Great marketing and sales professionals operate with a heavy dose of unbridled ambition. We want to be able to see the path for our next challenge. We don’t expect to be given new roles, but we want clarity on the steps we need to take to get there. Most fast-growing organizations don’t have the infrastructure or understanding to provide this for the go-to-market members that they hire. This is why communities play such a critical role in the modern era of B2B marketing and sales career growth and development. 

That’s why The Juice is hosting “How to Grow Your Career Through Community” on August 30 at 1:00 PM est. We’ll hear from community leaders who are connecting like-minded professionals, providing access to helpful career resources, and developing member-led initiatives to help prepare other members for their next role. Join Nick Bennett (Chief Customer Officer & Co-founder at TACK), Jason Hubbard (Chief Operating Officer at RevGenius), and Jimmy Daly (Co-founder & CEO at Superpath) for a helpful conversation on how to avoid silos and lean into the power of community to attack your career goals. 

If you’re looking for ways to better utilize communities to grow and elevate your career you’re not going to want to miss this conversation. Register for The Juice’s next event today. 🧃

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