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The Friday Concentrate #16: Edutainment

Jonathan Gandolf

April 5, 2024

The Friday Concentrate #16: Edutainment

Good morning, Juicers!

With the turn of the monthly calendar there’s a lot to look forward to and a lot to look back on. Depending on what part of the country you’re in, you could get to witness a total solar eclipse on Monday. The Juice, based in Indianapolis, is in the path of totality and looking forward to a few minutes of darkness in the middle of the day. 

Professionally, the inevitable cadence of the calendar also provides an opportunity to look in the mirror and see what we’ve learned. 

Yesterday, I published the top 10 pieces of content from the month and what trends we’re seeing from successful content on our platform. From a library of 500,000 resources, 70,000 users, and over 500 brands, here’s a sneak peek at what we learned in March: 

🤖 AI (actually) hasn't solved content production 

🎒 But...we're still learning how to use AI to our advantage

📈 More than AI is emerging. Trends around how to be MORE human and privacy both showed up this month. 

💪 As always, B2B content consumers want to be better at the basics

You can see the full post and full list of best content in March here.

In addition, our team always draws inspiration from great content. We even have an #inspiring-content slack channel. 

This month’s highlight came from Demand Gen Report: “What’s working in Demand Generation in 2024?” 

Finally, some data-driven answers to, “so, what’s working for you?” Here are a few of the key insights we realized from this report: 

All of these data points lead me to our greatest learning so far this year at The Juice. 

Great content does not convert. Great content educates and entertains, or as Luke Frazier called it in a podcast recording yesterday, “edutainment.” 

Here’s to more learning, more entertainment, and more edutainment in April. 

Have a great weekend. 


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