We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Pipeline anxiety.
You know that feeling? It’s not fun, but most of us are facing it right now.
Budgets are tight.
The people who we’re trying to reach are in the same spot as us.
It’s like pushing a boulder up a mountain to even get people who we’ve built trust with to respond to an email, DM, or a Slack message.
The more we push the less results we get.
Our pipeline anxiety grows stronger when we start getting those questions from our sales team.
You know those questions.
🧃Did we get any new meetings today?
🧃Is that content you’re creating even working?
🧃Can we just run another campaign again to that audience?
Doing the same stuff over and over and over and over again never works.
The most impactful way to alleviate the pipeline anxiety that hits us hard every Monday morning when we open our laptop is to find focus. It’s about researching the right fits for your product. It’s about collaborating cross-functionally. It’s about coming up with creative ways to earn attention.
Trinity Nguyen from UserGems is a master at alleviating pipeline anxiety. She joined me for a conversation about finding focus and ways that our revenue teams can unite to not just build a pipeline, but build a pipeline that’s actually going to convert.
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We've been hosting a new video series with the help from our friends at Motion called Slice & Dice where we chop up the best B2B content that’s on The Juice. We host the largest library of B2B marketing and sales content in the world and thought we should begin publicly talking about what types of content pieces resonated with our members.
We’re all about repurposing so we decided to take an episode from March and repurpose it for the Modern Day Marketer feed. Today, we revisit a conversation with Jonathan where we review the top five performing sales content pieces on The Juice. Based on the pieces of content we conclude that sales reps are most interested in useful templates, storytelling, being efficient, and empathy.
In this episode we cover:
- The Data: Defining the data sets and how we access it on The Juice
- Top 5 pieces: What content pieces are performing right now and why
- Takeaways: How we should think about building content for sales professionals based on the data
Want access to the largest library of B2B marketing and sales resources on the planet? Sign up for The Juice for free and follow topics, brands, and creators relevant to you .🧃
Topics mentioned in this blog: Top Sales Content
