We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we dropped our latest piece of exclusive content from data that we’re uncovering on The Juice. We took a look at the roles in marketing and sales who consume the most blog articles on the platform.
We’ll be pairing an exclusive data driven episode of Modern Day Marketer with analysis that you can find in The Juice. If you aren’t already a member you can gain access to the largest library of B2B marketing and sales resources on the planet by signing up for free today.
The transition of people in B2B marketing and sales is at an all time high. Just take a look at your LinkedIn feed and you’ll see people transitioning in and out of new roles every day. The market to land that next job is highly competitive. The way to get there isn’t always straight forward. It’s that outside of the box thinking that can land job seekers in the job their dreams…
But, how do we get there?
Kyle Lacy is the Chief Marketing Officer at Jellyfish. He’s hired a ton of marketers and shares his insights on the non-traditional things job seekers can do to turn left when everyone else is going right during the interview process. He believes that candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully to leave the right impression.
In this episode we cover:
- Job search post: what inspired Kyle’s job search post that was the catalyst for this conversation
- The hiring process: How we should think holistically about the role we’re after and the people involved in the process
- Strategies to differentiate: The things we can do as job candidates to stand out
Want entry to the largest library of B2B marketing and sales content in the entire universe? Unlock access to resources personalized for your role and experience today! 🧃