Guest Feature: How to Select a Tech Partner


June 28, 2023

Guest Feature: How to Select a Tech Partner

The Juice is excited to share another piece in our guest feature series with, "How to Select a Tech Partner" from Oshyn.  We will continue to share some of our favorite pieces of content from modern day brands. Stay tuned!🧃

When Do You Need a Tech Partner?

If you are experiencing any of the following situations with your digital experiences, you need a tech partner:

Your website is slow:

This is the most obvious symptom of an iffy implementation. If your internal team, vendor, or existing partner has done all it can to fix the problem and it persists, it’s time to bring in an experienced partner.

Your experience is buggy:

If you implemented your platform on your own or hired a subpar partner, your deployment may have bugs, especially if it wasn’t tested before deployment.

You need new features—or you’re not able to launch new features fast enough:

Once a site or app is up and running, you’ll almost certainly need to add or adjust its capabilities. A tech partner who knows the platform can be focused on developing new features.

You have issues personalizing components:

If you can’t handle personalization, it’s better to talk to an implementation partner to help you configure your personalization rules and all the associated content.

You have editing and publishing problems, and your content is growing stale:

If you can’t manage content on your own (due to a lack of personnel, a lack of training, or a buggy or misconfigured editor interface), you won’t be able to deliver the right content to your customers. A partner can help you manage your content by providing knowledgeable staff or training your own staff to handle it on their own. If your editor interface is broken, a partner can fix it.

Your customers are complaining:

Your reputation is everything. If your customers have taken the time to let you know that they are having problems with your digital experience, you should pay close attention.

You don’t have the expertise to conduct A/B testing:

A/B testing can have a bit of a learning curve. A knowledgeable partner can get you set up properly.

Your site has unplanned outages and you don’t know why:

There’s nothing worse than getting an email from your boss–or a customer–informing you that your site is down. You then have to make a mad scramble to get it working again. It’s even worse when you don't know what caused it. A partner can help monitor for outages, troubleshoot, and prevent them from happening again.

You haven’t taken full advantage of the features you paid for:

It’s not uncommon for companies to buy a platform with all the bells and whistles. They start out filled with enthusiasm and ambition, but often don’t end up having the bandwidth to do everything they want. This is where a knowledgeable partner can help.

Releasing new features requires downtime or weekend work:

If your release process isn’t up to snuff, deploying enhancements can be painful. There’s really no reason a deployment should require downtime for more than a few minutes at most.

You don’t have an Architecture Document:

This is really a failure of planning, and can cause problems like many of those listed above. If you’re just getting started, this document is fundamental because it spells every detail about your implementation about how content will look and how it will be structured.

Your platform isn’t a good match for your business:

If you’re having trouble doing what you need to do for your business, you may simply be on the wrong platform. Many of the afore-mentioned symptoms can be the result of a bad fit. Having a partner that understands your business goals is vital to delivering personalized and unique digital experiences on the solution that’s best for your situation.

Interested in learning more? Here's the full version of How to Select a Tech Partner: The Complete Guide by Oshyn.

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