We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week we hosted The State of the B2B Podcast Listener digital event as a companion piece to the The State of the B2B Podcast Listener report that we dropped. It was awesome digging into the data from the report with some of my favorite minds in B2B Podcasting. If you missed the event you can check out the recording on The Juice.
Great content should start conversations, spark new ideas, and offer value to your reader. This sounds all fine and well, however, in many cases content marketers are creating content for a persona type outside of their own. What’s the secret to build content that resonates?
Sam Holzman is a Content Marketing Manager at Spiff. He joined the Spiff team recently and we dive into the process that he’s gone through to make sure he understands the motivations and desires of the people who he’s trying to reach with his content. We dig into the power of research and how it can help marketers break through.
In this episode we cover:
- Journalism: How having a background in journalism or embracing the journalist mindset can help your level up the content you’re creating
- Personality: Why infusing personality into your work can help you connect in a deeper way with the audience that you are trying to reach
- Research: The power of digging into the weeds and deeply understanding what your audience cares about
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