B2B Marketing Strategy

The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go

Jonathan Gandolf

January 18, 2024

The Friday Concentrate #6: All Dressed Up for the Ball with Nowhere To Go

I’m a marketer at my core. Sometimes a blessing, sometimes a curse. 

I really love messaging but am always tinkering with good, looking for perfection. 

Throughout my career, I’ve found that listening is the best way to update messaging. A good messaging exercise should start with a listening tour: your employees, your prospects, your partners, your customers, and your competitors. 

At The Juice, we are in the early stages and always looking to improve our messaging. Our product and market are both evolving as we build. This means our messaging is evolving with it. 

Several weeks ago, on a call with a prospect, they nailed our messaging better than we have ever been able to. 

“Our content is all dressed up for the ball with nowhere to go.” 

That is what we do. 

We take your content (which is beautifully dressed, by the way) to the ball. I’ve never been a great dancer (trust me) but we can make your content dance. 

You’re producing great content but you’re taking it to the same places and same audiences over and over again. Let’s take it to the ball! 

💃 We pair your content with an engaged audience that is looking for content (your dance partner)

🔟 We rate your dance moves with real data. What should you keep doing and what should you keep at home

🧑‍🏫 With data from our platform we can tell you exactly what content (dance moves) you should keep doing or start doing. We’re your custom dance instructor. 

It’s 2024, you’re working on your content calendar, and it’s time to dance. 

If you’re interested in learning more, let our team know and we can prepare the chariot. 

Bring The Juice, 


Content That Made Us Dance This Week:

[Upcoming Event] All-In on Attendance with AI

From: Splash 

Join Splash CMO Kate Hammitt for a discussion about the role of AI in an industry built for human connection. 

Scott Brinker on the KEY trends to consider in maximizing martech ROI in 2024

From: Bynder

Join Bynder’s session with Scott Brinker. Scott is a renowned expert in marketing technology and a bonafide trailblazer in the world of technology ecosystems and marketing operations.

How to Build Better Creative to Scale Brands

From: RevGenius & Superside

In this interactive webinar, join Superside's Creative Director of New Horizons, Phillip Maggs, as he uncovers how large creative teams can build systems and use AI to enable faster and more effective production scale.

How to Transform Your Website into a Sales Engine

From: SimpleStrat

In today's digital-first world, your website is the hardest working member of your marketing team (or it should be!). Unfortunately, if your website was an employee, it may be fired. So, what can you do?

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