We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Their needs, wants, and desires shift.
We need to adapt and anticipate the waves in order to deliver premium service.
Kat John has been managing our customer relationships at The Juice from the jump. During an episode that we dropped earlier this week she talks about the evolution of the customer base and how content distribution has become a priority across multiple marketing functions.
I love digging into the mindset around building teams. There’s never a one size fits all approach to building out your roster, but I think it’s valuable to understand how others are doing it. On today’s episode we focus on the building of modern demand-gen teams. The demand gen function is critical to any scaling company. The secret sauce is sometimes found in how those teams are structured.
Sandeep John is the Director of Demand Generation at Outplay and a seasoned team builder. He discusses how he thinks about building teams that have the right qualities and desire to drive real revenue. Also, he dives into how we should be aligning with sales to maximize each piece of content that we create.
In this episode we cover:
- Defining demand generation: How we should think about the role and what’s changed
- ICP: Why we need to spend time to prioritize our most valuable audience members
- Functions: The importance of your organization and how the team is structured
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