We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We all want more demand for our products.
We want the arrows on our dashboard to always point to the right and our pipeline to 3x in a month. I’m all about ambition, but like to chase it with a heavy dose of reality.
There will always be more companies that build products that solve the same problem as yours. There will be even more next year. We’re all competing for the same attention, but we all have the opportunity to separate.
Sandeep John of Outplay argues that before we do anything we must have a deep understanding of our ideal buyer and we need to obsess over what’s important to them. Next, we need to create a bridge with our sales team to create a feedback loop to make sure we’re not lighting our marketing budget on fire.
We dropped an episode last week where Sandeep talks about how to organize a modern demand gen team that’s actually going to drive real revenue. He shares the qualities he looks for in marketers and why he’s investing more in content..
It’s launch week at The Juice! We’re releasing Revenue Impact on Thursday which is our way of helping marketers unlock the ROI of your content marketing program. Instead of waiting for launch day we’ve decided to get our customers involved early and it starts with this conversation on Modern Day Marketer that we’re dropping today.
Leah Byrd is the Senior Manager of Integrated Campaigns at Keap and customer of The Juice. In her role she’s responsible for getting content in front of the right people at the right time. She shares how The Juice is different from traditional content syndication providers and believes Revenue Impact helps give any content role a seat at the table.
In this episode we cover:
- Role of content: How Keap uses content to build awareness for small business owners
- Traditional content syndication: Why it’s traditional content syndication is a black hole and doesn’t offer marketers control of where their content is showing up
- Revenue Impact: Early analysis on Revenue Impact by the Juice
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