We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
The feedback is still coming through on the The State of the B2B Podcast Listener report that we dropped a few weeks ago. It’s been a blast connecting with the community around such an important topic and using data directly from The Juice to start the conversation.
I’m in the early stages of planning the next report that will help answer a very important question that marketers continue asking themselves about their content…to gate or not to gate?”. Be on the lookout for more information soon!
How should SaaS founders think about building community?
We’ve reached the point in B2B SaaS where “community” can be labeled as a buzz term. Everyone wants to build community, but few truly understand what it takes to bring people together around a common problem. Jared Robin, Co-Founder at RevGenius believes the best communities transcend platforms and are built on trust. He shares insights on the “do’s” and “don’ts” for any founders who are looking to develop community around the product they’re building
In this episode we cover:
- Debunking myths: Things that aren’t true about building community that need to be deleted from our brains
- Relationship building online: How group chats and DMs can lead to breakthroughs when thinking about building community
- Signs of success: The things that we need to look out for to understand if our community building efforts are actually working
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