We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
2,000 word case studies.
You’d think those beasts would be a thing of the past, but you still see them residing on websites collecting digital dust today.
All of that time, energy, and resources to create monster case studies that just sit there.
It’s undeniable that social proof is a requirement in today’s B2B marketing, but we must consider more modern approaches to resonate with our future customers.
Dustin Tysick of Testimonial Hero joined me for a conversation last week where he shares how we can stop checking the social proof box and start taking more modern approaches to promoting our customers in everything that we do.
We’ll be hosting our next episode of Content Distribution Live this Thursday and the topic is about building relationships to gain access to content distribution opportunities. Mariya Delano of Kalyna Marketing will be one of the speakers during the conversation and thought it might be a good time to re-distribute the conversation that we had earlier this year on the Modern Day Marketer feed.
During this episode of Slice & Dice we discussed the top marketing content performing pieces of content for marketers on The Juice for the month of March. We noted that these pieces are from well known brands, have attention grabbing headlines, and create practical how-to articles. One thing that we uncovered that continues to be true is that marketers always love a good template.
In this episode we cover:
- Top 5: What are the articles that are resonating with marketers on The Juice and why?
- Themes: What are the traits of these articles and why do they continue to stand out?
- AI overload: How generative AI is impacting the content marketing conversation right now
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Topics mentioned in this blog: Top Marketing Content