We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
The Black Hole.
It's the place where traditional content syndication takes us. There's never any real results and somewhere down there our budgets go up in flames.
The repercussions of investing deeply in traditional content syndication can be drastic. We can quickly lose trust with our sales team when we waste their time to follow up on "bad leads". Investing in traditional content syndication can actually do our brands more damage than good.
Instead of contributing to the problem at The Juice we've decided to help solve it. We released Revenue Impact this week to help marketers unlock the ROI of your content marketing program.
Leah Byrd is campaign marketer for Keap who works hard at making sure their brand's content gets in front of the right people at the right time. She shared why the CSV file of names just doesn't cut it any more and how she's able to track ROI metrics from a single blog post.
There's nothing better than learning from our customers.
Last week we hosted “How to Use AI Without Losing Your Brand Voice” and I’m still taking notes on everything that I learned from the incredible group of speakers. I’ve learned that whenever there is a new trend taking over content marketing it’s always good to go directly to the individuals who have been doing it for a while to gain their perspective. That’s why I reached out to today’s guest to understand the practical applications of using AI in content marketing.
Adam Sockel leads content marketing at Orum and has been working in content roles for nearly 15 years. He shares the practical ways he uses AI in his role as a content marketer. One of my primary takeaways is around specificity. Adam has a ton of really valuable nuggets to share after some reps and sets with using tools like ChatGPT
In this episode we cover:
- Productivity: How we measure our productivity as content marketers and whether that is right or not
- AI Boom: Sharing perspectives on the new shiny object from a seasoned content marketing veteran
- Use cases: The ways to think about integrating AI in our content workflows
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