B2B Marketing Strategy

The Friday Concentrate #13: Let's Get Weird

Jonathan Gandolf

March 15, 2024

The Friday Concentrate #13: Let's Get Weird

2024 feels like Lesley Knope gif.

You know, everything hurts and I’m dying. 

Welcome to 2024, marketers.

That seems to the be the market’s tone in 2024. Not at The Juice (of course) but all around us. It’s really hard right now. If anything, I think this should give all of us marketers the latitude to “get weird” in 2024. 

In a time when “nothing seems to be working,” … Why not think outside the box? Try new, weird, different things. What’s the worst that could happen? It keeps not working. 

The Juice team has committed to trying new, weird things in 2024. And it's working. So we're not slowing down.

In early April, we’ll be launching a feature we are really excited about. The feature isn’t weird but how we’re launching it is. 

First, let’s talk about the feature. Since our inception, we have heard from the members of our platform that they would like the TL;DR (too long, didn’t read) version of B2B content. Through a partnership with copy.ai, this will now be possible. 

For any blog post you engage with on The Juice, you’ll be able to access the full article or you’ll soon be able to “Juice It” and receive the key takeaways, summary, and insights in under one minute. 

Pretty freaking cool. 

And how we’re launching it is pretty freaking weird. 

But for now, all you get is a sneak peek: 

We’re getting weird. It might or might not work but we all know the B2B SaaS space could have a little more fun and be a little more weird. So we’re trying to bring The Juice. 

Until next week, 


Not so Weird Content from The Week:

Debunking the 5x Pipeline Metric: Hello Revenue Velocity

🧃 Debunking the 5x Pipeline Metric: Hello Revenue Velocity

From: MultiplyGTM

Why relying on an arbitrary threshold simply doesn't work Tracking in-play pipeline volume is more a measure of remaining runway or time. Rather than just measuring pipeline volume at a given point in time, track how it changes over time. Use this to course correct as required.

5 tips to reduce friction for your buyers

🧃 5 tips to reduce friction for your buyers

From: Tourial

You have to enable your buyer with the information they want, when they want it. Nearly half of today's buyers are 25-30 years old and prefer to do their own research before engaging with a salesperson.

Limitations of Artificial Intelligence and Misaligned User Expectations

🧃 Limitations of Artificial Intelligence and Misaligned User Expectations

From: Brave

Gilad Lumbroso, Squad Lead @ AI21 Labs, discusses the various ways we overestimate AI, and the gaps that currently need to be filled in AI capabilities. He also explains the role that natural language will play in the evolution of new AI, and discusses how to apply natural language usability as a key part of product development.

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