Modern Day Marketer: The Downfall of Checkbox Social Proof and What That Means for the B2B Landscape with Dustin Tysick of Testimonial Hero 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

The best sales reps are using empathy to earn trust.

These sales pros are trying to find content to better understand the motivations and desires of the people who they’re trying to reach. I’m not sure if it’s the macroeconomic impact or other outside factors, but this is a positive trend that I’ve been noticing.

A few months ago we dug into the highest performing pieces of content for sales pros on The Juice to identify and notice trends.

Some primary takeaways were:

🧃It’s time to engage our audiences, no matter our role

🧃Sales pros need the right tools to help them close more deals

🧃Don’t reinvent the wheel and lean into existing sales resources that are available

Content plays a crucial role in sales, and they allow sales professionals to close more deals, outperform their peers, and make their jobs much easier. But if you're a salesperson, you don't have to reinvent the wheel; you can just lean into what's already out there to boost your efficiency.

If you’re interested in finding content that can help you empathize better with the people you’re trying to reach, we dropped an episode about it earlier this week. �

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We can all agree that using social proof is a requirement in today’s B2B marketing and sales landscape. The problem is that marketers are still using checkbox approaches to fill the social proof requirement and it’s just not enough anymore. 

Dustin Tysick is the VP of Revenue at Testimonial Hero and he believes that we should all be considering more modern approaches to validating our products with the help of our customers. He shares that instead of plugging in a list of reviews or offering your audience a lengthy case study we should consider the use of video at different stages of our sales cycle. 

In this episode we cover: 

• Elevating outdated methods: Building a process to update your materials 
• Media types: Ways to update your current customer marketing to resonate with today’s buyer 
• Obtaining social proof: Ways to go about getting the customer advocates you need to get started 

Want entry to the largest library of B2B marketing and sales content in the entire universe? Unlock access to resources personalized for your role and experience today! 🧃

Topics mentioned in this blog: Top Sales Content