Podcast Episode

Modern Day Marketer: Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost 

Brett McGrath

June 30, 2023

Modern Day Marketer: Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

How do we use AI in our workflows, but not compromise the brand voice that we’ve spent so much time building?

There’s been so much chatter, debate, and narrative building around AI over the last 6 months I just really wanted an answer to my question. I had met 1:1 with several other marketers in my network and many were thinking the same thing.

Instead of spinning cycles we decided to host a virtual event a few weeks back to tackle it.

We hosted brands like Aprimo, MarketMuse, and Copy.ai who are leading the AI conversation in B2B.

As a marketer who’s still trying to navigate the AI waters this chat was extremely beneficial to me. We got feedback from attendees and they felt the same way.

I had a moment last week where I remembered that not everyone has time to attend virtual events live. That’s why we decided to repurpose it on our podcast feed.

If you’re interested in busting AI myths, understanding practical use cases, or how AI can positively impact our content while not compromising our brand this one might be for you.

Now if AI could only help streamline my content distribution process…


It’s likely pretty obvious by now that I’m a super fan of the podcast medium. We used podcasting to streamline our content strategy at The Juice and help us connect with the right people from the right brands on day 1. I’ve learned a ton from running a podcast for over 2.5 years and met some of the brightest marketers in the world. Today’s conversation is no exception. 

Fatimi Zaidi is the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” In this conversation she shares how she thinks about podcasting not just from a brand perspective, but how podcasts can also help drive demand.

In this episode we cover: 

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Topics mentioned in this blog: content distribution platforms, content syndication, content distribution software

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