We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Reaching the founder or CEO has never been easy.
The line of competition is long and everyone is using the same messages and tactics to try to earn the attention of the ultimate decision maker inside the brand that we’re trying to reach.
The founders' DMs are unread. Their inbox is destroyed. Their problems stack. Their priorities grow.
In many cases the founder doesn’t even have time for themselves so what makes us think that they are going to respond to a sales pitch?
Abhilash Anandan with NeoITO shares that the best way to earn the attention of the founder is to take off the sales cap and lean into empathy. He’s spent many hours reverse engineering the way to a conversation with the founder and shares what he’s learned on an episode that we shared at the end of last week. .
Customers are a topic of almost every conversation that we have at The Juice. I’ve been paying a lot of attention to the types of customers that are becoming brand partners of The Juice, reasons why, and also the profile of individuals making those decisions. There’s been an evolution of the brand partner at The Juice. It’s been fun to watch this happen on the ground floor as the product continues to grow.
I think it’s important to not only listen, but also share the customer voice whenever we get a chance. Kat John, Customer Success Manager at The Juice joins me to kick off the week to not only share what she’s been hearing, but help us preview a new product that will be dropping soon.
In this episode we cover:
- Evolution of the customer: The changing needs, wants, and desires of customers of The Juice and how we think about service
- Measuring success: Discussing the traits of the most successful brand partners who use The Juice to distribute content
- Content ROI: How we are building to measure content ROI and what are customers are already saying
Curious about AI for content, but don’t want to lose your brand voice? Learn more from Copy.ai, MarketMuse, and Aprimo by attending “How to Use AI Without Losing Your Brand Voice” on June 8 at 1:00 pm et.🧃