Content Marketing Syndication

The Juice is the best alternative to content syndication, for B2B marketers targeting sales professionals or other marketers.

Sprout Social logo

Customers see a 480% ROI using content they already produce.

With no additional lift from your team, The Juice distributes your content to an engaged marketing and sales audience, reaching ideal audiences easier, and reports back on sourced revenue.

Create focus for your content with smarter distribution.

It’s all about getting your content in front of the right audience. We’ll share your content with the right people at the right time. Reach more of the right type of people without any additional lift; we do all of the searching and sending for you.

Enjoy faster growth.

Increase brand awareness, quality website traffic and the size of your audience. The quantity of your website traffic isn’t enough, you need visitors of high quality. The Juice helps brands by sharing your content with your ideal customers that are likely to visit your website.

Dig into actionable data that will lead to breakthroughs.

Access unique data that allows you to strengthen the quality and impact of your entire content program. Intent Signals from The Juice allow brands to experience more efficient demand generation and alignment with your sales team. We help brands identify new opportunities for connecting with the right audience, supporting both growth and revenues teams.

“We're able to measure referral traffic (from The Juice) and tie that number back to demo requests which is more than we could ever ask for. As a marketer, my primary goal is to create valuable content and put that content in front of the right people. The Juice happens to give us more information on who those people are than any other platform we use to share our content and that's been incredibly helpful in forming our content strategy.”

Molly Clarke

VP of Marketing - Digital, Spiff

“We love The Juice’s Intent Signals. They tell us if our content is resonating with our ICP and we even test or create unique content based on what’s resonating with this community specifically. Enriching our Salesforce with these signals means we can create unique experiences through our nurtures and sales process.”

Elizabeth Irvine

VP Marketing, MarketMuse

“We’re gathering data from top-performing content across the platform, which has been super helpful. It helps us look at it for content strategy inspiration and try new experiments.”

Ali Schwanke

CEO/Founder, Simple Strat

“The right message, at the right time, to the right person – and personalized – is always something marketers talk about, but not something that is always executed in a succinct way. The Juice solves that challenge.”

Brittany Geisler

Marketing Manager, Cordial

“Anytime we can connect the effort that our team is putting in with something like revenue it's always HUGE, so all of this is very exciting because it is giving us validation for what we’re doing.”

Megan Noel

Director of Marketing, Trava

“We've tried content syndication platforms in the past but nothing ever seemed to resonate. The audiences were too broad and it was hard for people to find our stuff. The Juice makes it so much easier for people looking for great content on a specific subject or from a brand to find what they need.”

Leah Friedman

Director of Content Marketing, Guru

Start distributing your content today.

A quick call with our team is all it takes. After that, onboarding is cake.

Content Marketing Syndication

Content marketing syndication may seem like an effective technique to grow your audience and increase your online presence. A few examples of content syndication can be seen on popular websites like Forbes, Business Insider, and HuffPost. It is important to understand the different types of content syndication available and the consequences involved in using a content syndication strategy before deciding its implementation. By comprehending what is content syndication in digital marketing, businesses can make an informed decision whether it aligns with their specific goals and expectations. Overall, content syndication marketing can be a double-edged sword, and it is vital to be aware of the content syndication meaning and its potential drawbacks.

Content syndication can be a tempting strategy for businesses looking to increase their customer base and reach a broader audience. However, despite its potential benefits, there are a number of significant drawbacks to consider before implementing this strategy.

One of the most significant drawbacks of content syndication is the quality of leads it generates. While it may produce a large volume of leads, these leads are often low quality. This is because the content is being distributed to a wide variety of sources, many of whom are likely not interested in what the business has to offer. As a result, businesses may find themselves with a high number of leads, but few of those leads actually converting into paying customers.

A final drawback of content syndication to consider is the cost. While it may seem like an affordable way to increase visibility and generate leads, the costs associated with managing content syndication programs can quickly add up. Businesses must invest in the creation of high-quality content in order to attract attention and generate interest, and may need to pay fees to syndication partners in order to maximize visibility. That would be worth it, if the quality of leads was high, but it's typically not. It's common for sales teams to complain about the quality of leads delivered to them from the marketing team, via content syndication.

In conclusion, while content syndication can offer benefits for businesses looking to increase their customer base, it is important to carefully consider the potential drawbacks before implementing this strategy. From low-quality leads to added expenses, the risks associated with content syndication should not be overlooked. Ultimately, businesses must decide whether the benefits outweigh the drawbacks and whether this strategy is the right choice for their unique needs and goals.

B2B Content Syndication

B2B content syndication may seem like a great idea for lead generation, but it often falls short of expectations. Many of the available B2B content syndication platforms offer little value for the considerable cost they charge. Even when syndication offers quality leads, tracking and measuring the effectiveness of content syndication metrics can be challenging. The reality is that content syndication as a lead generation strategy is not always worth the trouble. Instead, marketers should focus on their website traffic and utilize other methods of lead generation, such as creating high-quality content and un-gating the valuable content so that anyone can read or watch it. Ultimately, it is up to the content marketer to determine if B2B content syndication is the right choice for their business.

B2B Lead Generation

Simply getting leads is not enough to make a business successful. It is essential to build trust with the audience to ensure that they keep coming back for more.

Unfortunately, many lead generation strategies, like content syndication, lack the finesse to engender trust with potential customers. They often resort to using invasive gated forms that demand too much personal information from website visitors. This approach is not only frustrating for the audience, but it also breeds skepticism about the company's intentions.

To truly cultivate trust, businesses need a high-quality lead generation strategy that is transparent and respectful towards the audience. By investing in this approach, companies can establish themselves as reliable and trustworthy entities in the eyes of their potential customers.

One such strategy is to prioritize the creation of valuable content that resonates with the target audience. Brands can then use content distribution, across multiple channels, including social media, blog posts, and email marketing campaigns, to reach a wider and more engaged audience.

Another effective way to generate leads is through the use of online quizzes and surveys. By offering a fun and interactive experience, businesses can collect valuable information from potential customers without seeming invasive. This approach not only fosters trust but also creates a personal connection with the audience.

In sum, while lead generation is essential for any business, it should not come at the expense of the audience's trust. By creating high-quality content and promoting interactive experiences, businesses can establish themselves as trustworthy entities in the eyes of potential customers and cultivate a strong and loyal audience.

B2B Content Syndication Vendors

As a content marketer, it would be wise to be cautious when considering B2B content syndication vendors. While there are a variety of options available, not all content syndication partners are created equal. Many free content syndication platforms come with hidden costs, and the best content syndication platforms may not always be the most affordable. It is important to research and vet content syndication companies in order to avoid low-quality content syndication services. Overall, it is best to proceed with caution when working with B2B content syndication vendors.