Content Syndication

The Juice is the best alternative to content syndication, for B2B marketers targeting sales professionals or other marketers.

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Content Syndication

So what is content syndication in digital marketing?

Content syndication in digital marketing refers to a practice where an article or blog post is published on a third-party website or distributed an email. Although content syndication partners may increase the reach of the content, it can have negative consequences for the end users.  The types of content syndication available only serve to further dilute useful content, failing to provide any real value to website visitors. As a content marketer, it's important to consider the implications of content syndication carefully.

Content syndication can be viewed unfavorably from the perspective of website visitors. While content syndication services can be beneficial for content marketers as they aim to increase visibility and generate leads, visitors may find the practice objectionable as they repeatedly encounter similar content across multiple platforms. Although some content syndication examples demonstrate positive results, visitors generally seek fresh and original content, not recycled material. As content marketers, it is important to find a balance between the benefits of content syndication and the value it provides to website visitors. Ultimately, understanding what is content syndication in marketing and its impact on your audience is crucial in deciding whether or not to pursue this marketing strategy.

Content syndication has many pitfalls. The internet is rife with content syndication networks that promise increased traffic and engagement, but at what cost? Let me give you a few examples.

Consider the case of a software company that uses content syndication to expand their reach. They sign up with a syndication platform and get their content distributed on various sites. But, they soon realize that their articles are appearing alongside low-quality and irrelevant content, damaging their credibility.

Another common scenario is when publishers use content syndication to fill their websites with content quickly and cheaply. They republish articles from multiple sources without vetting their quality, leading to a cluttered and confusing website experience, and ultimately driving away their readers.

These examples illustrate the dangers of content syndication. While it may seem like a quick and easy way to boost your website traffic, the risks far outweigh the rewards. Don't fall prey to the allure of content syndication networks and instead focus on creating high-quality, original content that engages and inspires your audience and then distribute it on The Juice, the best content distribution platform for B2B marketing teams targeting marketing and sales pros.

Best Content Syndication Platforms

When it comes to content syndication platforms, it can be difficult to navigate which ones are worth the investment. While there are many options out there from various content syndication companies and vendors, it's important to be cautious about what you choose. Some of the so-called "best content syndication platforms" are merely glorified ad networks with limited distribution capabilities. Additionally, many b2b content syndication platforms and vendors are overpriced and underperforming. Even free content syndication platforms may not necessarily provide the results you're looking for. As a content marketer, it's critical to do your research and choose platforms wisely to ensure the best possible ROI for your efforts.

There is no doubt that the use of B2B content syndication vendors has become increasingly popular in recent years. However, before you jump on the bandwagon and start utilizing these services, it is important to understand the types of vendors that exist and the potential drawbacks associated with their use.

The first type of B2B content syndication vendor is the "pay-per-lead" model. These vendors typically charge a fee for each lead that is generated from the content that they syndicate. While this may sound like a great way to generate leads quickly, the quality of these leads can be questionable. Additionally, the cost per lead can add up quickly, making this option less cost-effective in the long run.

The second type of B2B content syndication vendor is the "pay-per-click" model. In this model, vendors charge a fee every time someone clicks on a link to your content. While the cost per click may seem lower than the cost per lead, the same issues around lead quality can arise. Furthermore, with the abundance of fraudulent clicks, there is a risk of wasted spend on fake clicks.

In conclusion, while B2B content syndication vendors may seem like a quick and easy way to generate leads, it is important to carefully consider the types of vendors that exist and the potential drawbacks associated with each model. Paying for low-quality leads or fraudulent clicks can quickly become a waste of time and money. As a content marketer, it is important to thoroughly research and assess all available options before investing in a B2B content syndication vendor.

Create focus for your content with smarter distribution.

It’s all about getting your content in front of the right audience. We’ll share your content with the right people at the right time. Reach more of the right type of people without any additional lift; we do all of the searching and sending for you.

Enjoy faster growth.

Increase brand awareness, quality website traffic and the size of your audience. The quantity of your website traffic isn’t enough, you need visitors of high quality. The Juice helps brands by sharing your content with your ideal customers that are likely to visit your website.

Dig into actionable data that will lead to breakthroughs.

Access unique data that allows you to strengthen the quality and impact of your entire content program. Intent Signals from The Juice allow brands to experience more efficient demand generation and alignment with your sales team. We help brands identify new opportunities for connecting with the right audience, supporting both growth and revenues teams.

“We're able to measure referral traffic (from The Juice) and tie that number back to demo requests which is more than we could ever ask for. As a marketer, my primary goal is to create valuable content and put that content in front of the right people. The Juice happens to give us more information on who those people are than any other platform we use to share our content and that's been incredibly helpful in forming our content strategy.”

Molly Clarke

VP of Marketing - Digital, Spiff

“We love The Juice’s Intent Signals. They tell us if our content is resonating with our ICP and we even test or create unique content based on what’s resonating with this community specifically. Enriching our Salesforce with these signals means we can create unique experiences through our nurtures and sales process.”

Elizabeth Irvine

VP Marketing, MarketMuse

“We’re gathering data from top-performing content across the platform, which has been super helpful. It helps us look at it for content strategy inspiration and try new experiments.”

Ali Schwanke

CEO/Founder, Simple Strat

“The right message, at the right time, to the right person – and personalized – is always something marketers talk about, but not something that is always executed in a succinct way. The Juice solves that challenge.”

Brittany Geisler

Marketing Manager, Cordial

“Anytime we can connect the effort that our team is putting in with something like revenue it's always HUGE, so all of this is very exciting because it is giving us validation for what we’re doing.”

Megan Noel

Director of Marketing, Trava

“We've tried content syndication platforms in the past but nothing ever seemed to resonate. The audiences were too broad and it was hard for people to find our stuff. The Juice makes it so much easier for people looking for great content on a specific subject or from a brand to find what they need.”

Leah Friedman

Director of Content Marketing, Guru

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