We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
The best time to start your company’s podcast is when you aren’t trying to start your company’s podcast.
Anyone who has tried to pitch the launch of a company’s podcast internally knows the amount of land mines that exist in getting it over the line. Every stakeholder has an opinion on what they want to come out of that investment. We spin cycles, try to please everyone, and in the end it gets shut down at the 11th hour.
Instead of leading with, “Hey, we need to start a podcast” there’s work we can be doing to validate the intent and purpose.
Tristan Pelligrino of Motion probably has more conversations with marketers who are thinking about starting a podcast than anyone else and has a ton to share.
He believes that we should be asking 2 simple questions before we start trying to sell the concept internally.
🧃Who is it for?
🧃How does it help?
We explored these questions and more in an episode we dropped last week.
It seemed like we had been promoting the event for months, but it was actually only a few weeks. Last week we hosted, “How to Run Laps Around Your Competition with Content Distribution” and had a blast putting a spotlight on a strategy that we believe can be a secret weapon in the “Do More with Less Era” of B2B marketing.
Missed it? We’ve got the recording available on demand today.
Everyone knows events are a lot of work. I’ve been documenting the experience along the way and even wrote an article on how we were using content distribution to promote the event. We thought it would be important for everyone to consider how we’ve worked together as a team to create a post event strategy that will resonate.
Head of Growth, Alaina Thompson, joins Brett to discuss their carefully crafted follow-up plan after The Juice’s virtual event, “How to Run Laps Around Your Competition with Content Distribution.” They aim to be respectful, timely, and specific when following up with the participants. No one should feel spammed or confused receiving emails after an event, so a thought-out follow-up plan is key.
In this episode we cover:
- Negative follow up experiences: How you can separate from the pack by using data
- Team alignment: Why it’s important to get internal stakeholders on the same page around follow up
- Speed: Why time to delivery matters and why we should be using segmentation
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃