We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Modern day marketing regression.
Many of us are feeling it right now.
One minute we are doubling down on creating great content, doing more listening than talking, and solidifying our brand as a magnet for our audience who wants to learn from us.
Moments later we're all feeling the heat.
Everything is going down.
Resources are diminishing
..and hardest of all we are being pushed back to status quo tactics of B2B marketing because we all need more conversion.
Instead of relapsing on bad marketing it's time zig when everyone else is zagging. We've been doing this by planting a flag for content distribution.
We hosted an event this week on why we think content distribution matters more than ever right now and dropped an episode to hype it.. 🧃
Sometimes the best time to start your podcast is when you are not even thinking about starting a podcast. It took hours and hours of organic conversations with marketers for me to realize that we had something here. It’s consistent themes, habitual conversations, and documentation, which leads to some of the best podcasts being created.
Tristan Pelligrino is the Co-Founder of Motion, an agency that helps B2B marketers at tech companies launch podcasts. He explains that companies’ podcasts don’t have to start as podcasts. There are dozens of different use-cases, benefits, and ways of repurposing content when starting a podcast. While there are some initial hurdles and costs, podcasting is an excellent way to start conversation, create consistent content, and spread a message. When beginning a podcast, you should consider two key questions: Who is it for and how does it help?
In this episode we cover:
- Overcoming roadblocks: The art of playing to your audience and how to position a podcasts value
- Getting started: Why some of the best podcasts happen organically and what to look out for
- Research: How digging in and becoming a student helps the longevity of your podcast
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