We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Once you put on an event I’m not sure it ever really ends.
We hosted an awesome event last week and we are parlaying that into a product launch this week. I woke up this morning to point the finger at someone and then remembered I was responsible for hectic scheduling....
The back-to-back stretch might be a bit overwhelming, but it has intention.
I found a few minutes in between the drumbeat to record an episode for context.
It’s all about momentum. It’s really March Madness at The Juice.
Learn more about what Smarter Distribution means for marketers.
I always love talking to CEOs about marketing. I especially love talking to CEOs who have leaned on content to help build their business that has sustained more than a decade of turbulence.
Tom Coburn is the CEO and Co-Founder of Jebbit, a SaaS platform that marketers use to create interactive experiences to gather first and zero party consumer data. He started Jebbit in college with his friends in 2011. Since then, the company has changed course several times. Tom shares how his startup has succeeded through 10+ years of digital changes.
In this episode we cover:
- Jebbit story: Lessons learned from building a company while in college
- Digital shifts: Paying attention to consumer behaviors and adapting to those changes
- Zero party data: How we should be thinking about gathering data from our customers in 2023
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday. 🧃