Podcast Episode

Modern Day Marketer: How We Prepare for Launch Week at The Juice 

Brett McGrath

March 13, 2023

Modern Day Marketer: How We Prepare for Launch Week at The Juice 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

AI generated content…it’s all the buzz.

Open up any app that allows you to publish and there’s infinite hot takes on the topic.

There’s always something shiny and new that marketers want to talk about, but I’m not sure anyone was ready for this tidal wave.

Does AI generated content replace content marketing?

Does AI generated content enhance content marketing?

I’ve been sitting on the sidelines spectating and thought it was a good time to get schooled on the topic by someone who is in it every day.

Meghan Keaney Anderson with Jasper shares perspective about finding the balance between AI generated content and content marketing on an episode of Modern Day Marketer that we dropped last week. She touches on the importance of the human element and ways that we can start testing AI generated content in our current content stream.


It’s launch week at The Juice! We’re excited to share some news on Thursday that will help brands think about how they can get the right content to the right people at the right time…and get the ROI to share with their stakeholders. Before we drop the news we wanted to talk about the process we dive into before product launches on the episode to kick off this week,

Last week, we hosted a virtual event about the ROI of content programs and this week they are launching a new product called “Smarter Distribution for Brands.” I spend some time in this episode reflecting on all the excitement surrounding B2B marketing right now and the benefits of digital events. 

In this episode we cover: 

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