Podcast Episode

Modern Day Marketer: Defining Content Optimization and What It Really Means with Nate Turner of Ten Speed 

Brett McGrath

May 12, 2023

Modern Day Marketer: Defining Content Optimization and What It Really Means with Nate Turner of Ten Speed 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

It’s launch week at The Juice! 🚀

It’s tradition to record an episode to talk about the release and share context for why we built it before it drops. Most importantly, it gives us a chance to share why we think what we are building matters for marketers right now.

If you’ve been following along you know we think content distribution is how we believe marketers will level up in 2023 and beyond.

What happens when we start integrating content distribution into the systems that power our marketing?

It means MORE REVENUE! 💰

During an episode that we dropped earlier this week,  VP of Product & Engineer, Chris Vannoy shares the influence that customers have had on this release and why it became a priority to get it out to the B2B marketing universe.

We’ll be sharing more information tomorrow and HubSpot customers will want to pay extra close attention.


We’re all trying to get the most out of the content that we create. The days of winning with the content hamster wheel are over with and now it’s more important than ever to explore all the right ways to get your content in front of the right people. Content optimization is an exciting opportunity to make the most of what we’re creating, however, many of us struggle with understanding what this really means. 

Nate Turner built his career through content optimization. He was the first marketer at Sprout Social helping build a $100m inbound engine. He took this experience and built Ten Speed where their primary focus is helping marketers grow MRR with proven revenue focused strategies.

In this episode we cover: 

Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday.🧃

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