Here at The Juice, our goal is to redefine the B2B content experience by helping content marketers distribute their content to the right audience at the right time, and be able to measure the business impact of that content.
Today, we're excited to announce a new integration between The Juice and HubSpot, the world's largest marketing-focused CRM and marketing automation platform trusted by more than 167,000 customers.
We've built this integration after many discussions with customers, prospects and HubSpot users over the years and we're excited about bringing the value The Juice provides into HubSpot's ecosystem and customer workflows.
This integration is set up with just a handful of clicks in our user interface - no digging for API keys or custom setup here - and then can start delivering value in the following ways:
- Identifies your followers on The Juice: Those existing HubSpot contacts which match a follower of your brand on The Juice are identified through a new custom field. You can use this powerful intent signal as part of a lead scoring strategy, or to help power marketing automation journeys.
- Creates net new companies: As members interact with your brand and content on The Juice, we might discover companies which don't yet exist in your HubSpot. We'll create those for you, so they can be integrated as new Deals to pursue or new marketing opportunities to go after.
- Reports The Juice activity per company: Once we have matched a company of a member to a HubSpot company, we can then begin to notify HubSpot of all the activity on The Juice which can be attributed to that company. This information can be used in prospecting, call prep, or even marketing automation.
- Reports on the revenue impact of your content and brand: Meanwhile, if you're using HubSpot Deals with your sales team, we can help attribute that activity on The Juice to revenue impact - everything from open pipeline to closed won revenue. For now, this is through custom reporting, but stay tuned for more work in this area in the near future.
Throughout our beta program, we've had customers use this data to better align with their sales team, discover new opportunities, and even power ABM and online advertising programs with The Juice data. We dropped an episode of Modern Day Marketer earlier this week to share what we’ve been hearing from our customers and how we’re helping them drive revenue related outcomes with the integration.
Ali Schwanke, Founder & CEO at Simple Strat has been one of The Juice’s most vocal customers throughout the pre-launch process. Ali’s team produces some of the most helpful “how to” HubSpot videos on their YouTube channel HubSpot Hacks. In fact, Ali put together a video to outline how she’s thinking about using content distribution to drive revenue with The Juice + HubSpot.
We’re actively having conversations with customers and future customers about all of the potential use cases. We're excited to see what you can do with it and would love to hear from you.
Want to learn more about how The Juice + HubSpot can deliver content insights directly into your workflows? Schedule some time to chat about it. 🧃