What Is Content Syndication?

Content syndication is the old way to distribute your brand's content. The Juice is the new way.

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Customers see a 480% ROI using content they already produce.

With no additional lift from your team, The Juice distributes your content to an engaged marketing and sales audience, reaching ideal audiences easier, and reports back on sourced revenue.

Create focus for your content with smarter distribution.

It’s all about getting your content in front of the right audience. We’ll share your content with the right people at the right time. Reach more of the right type of people without any additional lift; we do all of the searching and sending for you.

Enjoy faster growth.

Increase brand awareness, quality website traffic and the size of your audience. The quantity of your website traffic isn’t enough, you need visitors of high quality. The Juice helps brands by sharing your content with your ideal customers that are likely to visit your website.

Dig into actionable data that will lead to breakthroughs.

Access unique data that allows you to strengthen the quality and impact of your entire content program. Intent Signals from The Juice allow brands to experience more efficient demand generation and alignment with your sales team. We help brands identify new opportunities for connecting with the right audience, supporting both growth and revenues teams.

“We're able to measure referral traffic (from The Juice) and tie that number back to demo requests which is more than we could ever ask for. As a marketer, my primary goal is to create valuable content and put that content in front of the right people. The Juice happens to give us more information on who those people are than any other platform we use to share our content and that's been incredibly helpful in forming our content strategy.”

Molly Clarke

VP of Marketing - Digital, Spiff

“We love The Juice’s Intent Signals. They tell us if our content is resonating with our ICP and we even test or create unique content based on what’s resonating with this community specifically. Enriching our Salesforce with these signals means we can create unique experiences through our nurtures and sales process.”

Elizabeth Irvine

VP Marketing, MarketMuse

“We’re gathering data from top-performing content across the platform, which has been super helpful. It helps us look at it for content strategy inspiration and try new experiments.”

Ali Schwanke

CEO/Founder, Simple Strat

“The right message, at the right time, to the right person – and personalized – is always something marketers talk about, but not something that is always executed in a succinct way. The Juice solves that challenge.”

Brittany Geisler

Marketing Manager, Cordial

“Anytime we can connect the effort that our team is putting in with something like revenue it's always HUGE, so all of this is very exciting because it is giving us validation for what we’re doing.”

Megan Noel

Director of Marketing, Trava

“We've tried content syndication platforms in the past but nothing ever seemed to resonate. The audiences were too broad and it was hard for people to find our stuff. The Juice makes it so much easier for people looking for great content on a specific subject or from a brand to find what they need.”

Leah Friedman

Director of Content Marketing, Guru

Start distributing your content today.

A quick call with our team is all it takes. After that, onboarding is cake.

What Is Content Syndication in Digital Marketing?

Content syndication is a strategy that involves publishing content on other websites or distributing it through third-party email publishers. While it may seem like a good idea to increase your content's reach, content syndication can actually have negative impacts on your business. Although some content syndication services promise enhanced visibility, the reality is often a watered-down content strategy with little or no return on investment. As a content marketer, it's important to consider the potential drawbacks of a content syndication strategy before adopting one. Instead, invest in a strong social media strategy or explore alternative content distribution methods, like The Juice, that can provide real benefits to your business and serve your audience better.

Content marketers often turn to content syndication as a way to generate leads for their company. However, what they don't realize is that this strategy can often backfire and result in low-quality leads that end up infuriating the sales team.

So how does content syndication work? Essentially, it involves distributing your content to third-party websites in the hopes of reaching a wider audience and driving traffic back to your own site. While this may seem like a smart move, in reality, it often leads to a flood of unqualified leads.

Why does this happen? For one, the audience on the syndicated sites may not match your target demographic, meaning that many of the people visiting your site will have little interest in your product or service.

As a result, the sales team ends up with a bunch of leads that aren't worth pursuing, which can be frustrating and demoralizing for them. They may feel like their time is being wasted on leads that will never result in a sale, which can ultimately hurt the company's bottom line.

In conclusion, while content syndication may seem like a good way to generate leads, the reality is that it often results in low-quality leads that end up disappointing the sales team. As a content marketer, it's important to be aware of these issues and proactively work to mitigate them by targeting the right audience and tracking leads more effectively. Otherwise, your efforts may end up doing more harm than good.

Content Syndication Platforms

Unfortunately, B2B content syndication can often be frustrating for marketers. Many of the content syndication platforms have issues with delivering quality leads, and the types of content syndication they offer are limited. Overall, while content syndication platforms can be useful for driving traffic, there are significant limitations that must be considered.

As a content marketer, it can be tempting to explore content syndication companies as a way to quickly boost your content's reach and engage a new audience. Best of all, you end up with a CSV full of leads that TEMPORARILY satisfies your sales team. However, it's important to note that not all B2B content syndication platforms are created equal and that working with the wrong B2B content syndication vendors could do more harm than good. Many content syndication efforts ultimately create a list of leads that your sales team says is just garbage. Useless leads.