We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Great writing can be taken for granted.
Great writers make it look easy.
The brand voice gets created. It's seamlessly infused in articles, newsletters, email subject lines, landing page copy, sales decks, and the list goes on.
High quality production becomes the norm and the workload of the writer continues to grow. Writers push to hit deadlines and continue their production until they reach a breaking point.
The problem is many writers don't know how or haven't been put in the position to provide a solution for being at capacity.
Hiring in this economy can be a challenge. Freelancers can be the answer.
Nicole MacLean with Compose.ly says it's about understanding your company's cash flow, how writing fits into broader business initiatives, and how to communicate it internally.
If you are looking to scale up your writing, but don't know how we dropped an episode last week for you.🧃
It’s event week at The Juice and we are naturally talking about the impact that content distribution can make on your awareness building and pipeline building! “How to Run Laps Around Your Competition with Content Distribution” will take place this Thursday, November 17, at 1 pm EST. We’ve got over 350+ marketers signed up and an amazing group of presenters.
In today’s episode, Jonathan and I discuss how this event has helped us build momentum for how our brand talks about content distribution and has help validate some of our early assumptions around the topic.
In this episode we cover:
- New hires: How new additions to your team can help you see things from a different light
- Avoiding regression: How to avoid slipping back into old habits during uncertain times
- More with less: Why taking big swings matters more now than ever before
The event takes place November 17, 1 pm EST. Register for free today.
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃