Podcast Episode

Modern Day Marketer: Where Content Should Sit On Your Marketing Team with Molly Clarke of Spiff

Brett McGrath

December 16, 2022

Modern Day Marketer: Where Content Should Sit On Your Marketing Team with Molly Clarke of Spiff

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Every leader wants predictability.

But, the space to find it gets smaller when adversity hits. 

I’ve been doing this marketing thing for several different companies in a bunch of different functions during my run and there’s a common thread that's intertwined through each experience. 

…time to make myself vulnerable.

I have no idea if a piece of content, campaign, or launch is actually going to work or not when it goes live. 

If there’s an opposite to Stephen Curry during warm ups then that’s probably me. 

I shoot the shot and hope it lands. 

I know that hope isn’t a strategy, but predictability comes with experimentation. 

Curry didn’t become the best shooter of all-time by doing nothing. 

Experimentation is how marketers practice. 

We need to get in our reps and sets in order to find breakthroughs. 

Breakthroughs help guide us to predictability. 

No matter how tight budgets get or what resources dwindle we need to make sure we protect the space to experiment right now and beyond. 

We’ve been experimenting a lot over the past couple of months and dropped an episode this week to share what we’ve been learning. 

Feeling a disconnect between your content and demand gen teams? 

It’s a challenge to be successful in your role when there’s a divide and goals aren’t aligned. In order for our content programs to create a maximum impact we must work in partnership with the people and teams responsible for getting our world out in the wild. 

Molly Clarke is the VP of Digital Marketing at Spiff, a commission automation platform. We discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic.

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