It’s launch day at The Juice!
Today, we announced the launch of Category Pages powered by G2.
According to G2’s Software Buyer Behavior Report, 67% of companies usually engage a salesperson only after they have already made a purchase decision. Providing relevant reviews and information during this is critical in helping buyers make better decisions. Category Pages make it easier for brands and their future customers to get connected through content.
We’ve done a lot of launches in our short lifespan at The Juice and have learned a lot along the way. We recognize the importance of being able to partner with such a respected brand like G2 and the value that this partnership brings to our ecosystem of B2B marketing and sales professionals. That’s why we didn’t want to limit this news to a press release or a few tweets.
Today, we are dropping an episode of Modern Day Marketer to give you the background on the partnership with G2 and what Category Pages means for helping you find the right content that you are looking for at the right time.
In this episode we cover:
- Why Category Pages now: Ways that we can begin to shrink down the sea of B2B content and make the experience more relevant to consumers
- Member feedback: How feedback that we received influenced the direction of Category Pages
- G2: Why we are working with G2 on this and what this can mean for the future of The Juice
To learn more about Category Pages, visit app.thejuicehq.com/categories
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