We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Support creators. Sponsor their stuff.
The creator channel is one of the most exciting trends happening in B2B right now.
Creators are building community and trust with your next customer.
Instead of dumping what’s left of your marketing budget into the same tactic that produces vanity metrics with no real outcomes, think about reaching out to a creator.
Corey has done an unbelievable job of building a community of people who we want to know about our brand. We’ve sponsored his newsletter and this event was the next logical step in strengthening the partnership.
It’s the right people.
It’s the right topics
What’s old is always new again.
Words couldn’t ring truer for what explosion of marketing newsletters over the last couple of years. Newsletters are being reimagined by brands and have become the primary platform for creators to connect with their audience….but how did this all start?
Akshaya Chandramouli oversees brand and social at Paperflite, a content management software for marketing and sales collateral. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality.
In this episode we cover:
- The rise of newsletters: Identifying the catalyst and how it’s impacting content creation and distribution
- Measuring success: Ways we should be looking at the performance of newsletters from an outside the box perspective
- Finding your why: Understanding the purpose and intent before you start your own
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