We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We create content for so many reasons.
Content helps us tell the story and build our brand.
Content helps us acquire new members to our audience.
Content can be the gateway to new conversations for your sales team.
Content can grow revenue.
If content is a super force for our revenue building efforts then why don't we talk about it's impact on customer retention?
In last week’s episode, Nicole Kahansky from Hypercontext shared how content marketing can be the key to customer retention. Rather than trying to reach as many people as possible, she wants to reach the right people.
Are their CSM + Content Marketing conversations going on in your company?
I'm convinced there should be after talking with Nicole. You can tune in here to learn more.
Everyone is always looking for advice or new ways to grow.
We’ve invested in some of the more traditional tactics like Adwords and display advertising, but nothing has given us momentum like partnering with people who make great content. Individual creators are in the trust building business and we’ve seen a lot of traction by sponsoring these communities and groups.
This week we are sponsoring the SaaS Marketing Summit, a free one-day virtual SaaS marketing summit is being held this Wednesday, October 12 by Corey Haines of Swipe Files. In this episode, we discuss why we are investing in people to extend our messaging and build an audience. In anticipation for the day, Jonathan and I discuss customer acquisition, the founder track, and influencer marketing.
In this episode we cover:
- Working with influencers: Discussing what works and what doesn’t
- Dealing with churn: How we have managed customer churn and what we can learn
- Measuring success: Ways that we can track progress with so many new ways to grow
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃