We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Are you designing your customer experience for your marketing or for your customers?
That’s a question that we explored last week with James Gilbert, CMO at RedRoute.
Too often we build experiences that are intended to benefit our metrics as marketers rather than for the people who we are looking to serve. In the conversation from last week, we discussed how a single bad customer experience can have a bigger business impact than the biggest deal of the year for your brand.
We are in the business of winning hearts and minds as marketers.
It’s time to stop forcing our future customers to be a part of our selling process.
Put yourself in their shoes and start making it about them!
I’m not sure how many more times that I can say it, but I am going to continue to shout it.
If I had the attention of the entire B2B marketing community right now I’d say one thing…
IT’S ALL ABOUT THE DISTRIBUTION BAY BAY!
I wrote an article last week. “The Fall of Content Factories and the Rise of Modern Day Content Distribution” where I argued that the number one way to differentiate right now is to lean into content distribution. I’ve spoken to more marketers in the last 6 months than probably the last 6 years of my career and everyone is trying to figure out the impact content distribution can have on their brand.
Here’s a little spoiler: The impact can be massive and help set you apart from all the other brands that you are competing with who are doing content marketing like it’s 2015.
In this episode we cover:
- The content shift: Why content has become a commodity and how we can set ourselves apart as creators
- Content overload: How we can make it easier our our future customers when the sea of content is endless
- Content distribution: Why going on offense with your content is the best way to get your stuff seen and have it resonate with your next customer
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