We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
The easy way is to pull back on content right now.
Everyone is looking for immediate results and decision makers struggle to correlate content output with content ROI. Marketers understand pausing content could mean sacrificing future pipeline.
It can be a struggle to communicate content’s impact on the bottom line right now.
Understanding the gaps, where support is needed, and how content fits can be powerful.
We recorded an episode this week where she shared what she’s learning and how marketers she’s working with are thinking about content ROI.
It’s good to get off the content hamster wheel and reflect. We’ve all been on that endless cycle of content production without taking a moment to assess if we are maximizing the use of each piece that we created. Extending the life of existing content can not only be impactful, but can help contribute to the bottom line for your team.
Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Modern Day Marketer to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI.
In this episode we cover:
- Fall of content factories: Why it’s time to move away from the endless cycle of production
- Content optimization: Understanding what this really means and how it can impact our work
- Stakeholders: How to communicate with stakeholders about the impact of content projects that you are working on
Struggling to justify the ROI of your content? The Juice is hosting How to Answer: “What’s the ROI of Our Content Marketing Program” on March 9 at 1 pm. Register today. 🧃