We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
I took a much needed brain break and headed to the beach last week with my family. We hit pause on Modern Day Marketer so I could get sunburned. There’s been so many vacations that I’ve brought work with me and never felt refreshed when I came back. I didn’t touch anything marketing, content, or business related last week and feel great about it.
Before I jumped out for a bit I hosted a fun conversation about hijacking recency and frequency bias.
I’m down for some hot takes, but they always hit better when there’s substance to back it up.
Jumping on trends and sharing our point of view is innate in many marketers. We want to express our thoughts, ideas, and opinions because we are creative people.
But what’s the difference between blowing a bunch of hot air and adding value?
Margaret Kelsey is one of my favorite marketers to follow. She believes in the power of hijacking frequency and recency bias and isn’t shy in sharing her opinions on how to do it.
She joined me on an episode of Modern Day Marketer to discuss the art of the hijack, what we really mean by brand halos, and how to make sure you're avoiding the status quo in B2B marketing.
Now we’re back to our regularly scheduled programming.
Before I left for break I thought it would be a good idea to have a conversation with Jonathan Gandolf, CEO of The Juice about fundraising. This is a topic that consumes founders, impacts employees, and the environment is constantly changing across B2B SaaS. He’s been deep in the weeds raising our next round and thought there might be some nuggets that we can share to benefit the community.
With over 200 venture capitalist meetings under his belt, Jonathan boasts two years of experience in startup fundraising. He recommends a more informal question-and-answer approach to meetings instead of launching into a pitch deck presentation. Creating a sense of urgency can expedite the decision-making process and he shares more of what he has learned along the way.
In this episode we cover:
- Preparation: The work necessary from both sides to maximize each conversation
- Driving urgency: Understanding the environment that we are building in and adjusting communication around it
- Follow-ups: How to think about follow up and why it’s never done
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