We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
There are 3 boxes that I check when I create any new series around a content topic.
Here’s what I do:
🧃Identify a topic that aligns with the product that we’re building and is relevant to the current state in the market
🧃Quickly develop a platform to consistently share free consulting on the topic
🧃Curate voices of subject matter experts who help validate the topic and extend our brand to an entirely new audience
We hosted the first episode of Content Distribution Live this Thursday with one of my favorite voices on the topic Justin Simon. Before the event I recorded an episode to offer further context on the process and why content distribution is the topic we’re going all-in on.
If you’d like to watch the event you can right now on The Juice. 🧃
There haven’t been many repeat guests on Modern Day Marketer, but today is a little bit different. Margaret Kelsey is one of my favorite marketers to follow because she doesn’t just offer strong takes, but she supports them through her years of experience leading brands like InVision, Appcues, and OpenView.
Margaret left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today, she breakdowns the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.
In this episode we cover:
- Bad B2B marketing: How to overcome the status quo and stand out with a purpose
- Do more with less: Why this buzz phrase is taking over and how we should respond
- Brand halo: How to think about the brand halo you are building and how it impacts everything that we do in marketing
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday.🧃