We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
People remember stories.
It’s easy to get caught up in trying to get our future customers to remember how fast or “revolutionary” our product is after a pitch.
Feature positioning vanishes from their minds as soon as the next Zoom meeting begins.
A good story builds resonance that can occupy prime real estate in the minds of the people who we are trying to reach.
The pursuit of great storytelling doesn’t happen overnight.
Also, as B2B marketers we don’t need to do it alone either.
I’ve hosted 195 conversations on the Modern Day Marketer podcast.
Some stories have been personal, but most have been shared by others.
These stories benefit our guests, audience, and our team.
Stories can be your differentiator this year.
Telling stories consistently will separate you from the commodity content that your competitor is churning out. I went in depth on this topic in an episode we dropped earlier this week to kick off our new season.
We’re not done with content for this week. I love being able to share the conversations that I am having with modern day marketers who are helping their brands level up. Today’s episode was no exception.
We all want to scale. We want to grow the pipeline, team, and the results that we contribute to the business. There’s no perfect playbook for scaling, but I’ve always found it helpful to hear stories from marketing leaders who are thinking outside the box to help elevate the brands that they represent.
Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.
Discussed in this episode:
- Scaling a team: How Storyblok was about to scale their marketing team from 3 to 30 people in less than 2 years
- Content culture: Why it’s important to align content with culture when identifying what content should be built
- GTM transition: How scaling from a self-service to enterprise GTM motion can have immediate implications for your content program
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new advice every Friday. 🧃
