We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Building a culture of content isn’t easy.
We pour our energy into creating stories, considering the medium, and developing a distribution plan to be seen by the right people.
These steps are requirements for any successful content program, but so often we forget the most important one.
First, it should always be a priority to get your internal team on board with what you are building.
Marketing your content from the inside out can make your program jump levels.
I was reflecting on the connection between culture and content and these “must-haves” raced to the front of my mind:
🧃Communication: providing clarity around your work and sharing updates through the channels your people rely on for information
🧃Consistency: building habits around your content and finding opportunities to showcase your work with the people who can help you amplify it
🧃Context: coloring in between the lines and giving your people the “why” behind your content
I share my own personal experiences around building a culture of content on an episode of Modern Day Marketer that dropped earlier this week.
It’s Friday and you know what that means. We’re bringing you another episode from a Modern Day Marketer that is bringing it! Mariya Delano is a marketer who deeply believes in the benefit of fewer, but higher quality content pieces.
In today’s episode Mariya shares the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.
In this episode we cover:
- Casting big nets problem: Why being for everyone typically amounts to resonating with no one
- Quality over quantity: What this can truly mean for your content and the brand that you are building
- Repurposing content: How to think about maximizing the use of the content that we are building
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday. 🧃