Podcast Episode

Modern Day Marketer: 3 Elements to Building a Culture of Content 

Brett McGrath

January 30, 2023

Modern Day Marketer: 3 Elements to Building a Culture of Content 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Successful content marketing is never isolated.

The content factory mindset of putting your content marketer in a corner to churn out blog posts for the algorithms is dead.

Everyone is using the same keywords. Everyone's competing for the same attention.

Running your content marketing like it’s 2013 isn’t going to save anyone’s job in 2023.

The modern approach to content marketing is highly collaborative, involves outside sources, and is integrated in each and every campaign that your brand runs.

I stumbled across the “Ultimate 2023 Guide to Content Distribution” from Margarita Loktionova of Semrush and was blown away by the content…and then I started to see it everywhere.

She joined me on an episode of Modern Day Marketer to break down how her team thinks about cross-functional collaboration and driving pipeline with content.

My biggest takeaway in the  conversation with Margarita was the importance of integrating your content in your marketing campaigns and all of the cross-functional collaboration that needs to go down in order to make that happen. Before we even think about successfully integrating your content into the fabric of your go-to-market strategy we need to get buy-in from our team on the content we are building.

What’s the best way to go about it?

I sat down and hit record to talk about the importance of internal marketing. There are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water. 

In this episode we cover: 

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