We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Successful content marketing is never isolated.
The content factory mindset of putting your content marketer in a corner to churn out blog posts for the algorithms is dead.
Everyone is using the same keywords. Everyone's competing for the same attention.
Running your content marketing like it’s 2013 isn’t going to save anyone’s job in 2023.
The modern approach to content marketing is highly collaborative, involves outside sources, and is integrated in each and every campaign that your brand runs.
My biggest takeaway in the conversation with Margarita was the importance of integrating your content in your marketing campaigns and all of the cross-functional collaboration that needs to go down in order to make that happen. Before we even think about successfully integrating your content into the fabric of your go-to-market strategy we need to get buy-in from our team on the content we are building.
What’s the best way to go about it?
I sat down and hit record to talk about the importance of internal marketing. There are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.
In this episode we cover:
- Internal marketing: Why learning how to market from the inside out is critical when building a culture of content
- Buying on brand: How content marketing can be your differentiator when trying to separate your brand from the pack
- Events: Steps we are taking to show off our product and humanize the Juice
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