We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
"What's the ROI of our Content Marketing Program?"
A question asked of marketers during uncertain times.
A question that can send us scrambling and wasting a bunch of time.
We hosted a digital event on Thursday with Amrita Mathur, Thomas Peham, Nate Turner and Sangram Vajre to help answer it, but first some context. I recorded an episode to give a backdrop of the event and also share our playbook for how we are promoting it.
We’ll put the recording up on the YouTube machine soon.
I’ve been on the sideline observing the conversation around from all of my marketing peers AI generated content. There’s always a new shiny object that grabs the attention of the masses, but I can’t remember a wave hitting this hard. We’re still in the first inning of understanding AI’s place in content marketing and there’s so much still to learn. Instead of sharing my own personal uninformed opinion on the topic I decided to go straight to the source.
Meghan Keaney Anderson is the VP of Marketing at Jasper (formerly HubSpot), your AI sidekick to help you create amazing content fast. During the conversation we discuss practical questions about finding the balance between AI generated content and content marketing. While AI is only getting better at writing, it’s still necessary to utilize an editor and rewrite with a personal touch. She also differentiates what Jasper offers compared to ChatGPT.
In this episode we cover:
- Explosion of ChatGBT: How did we get here and what should we do to respond as marketers
- Finding balance: Ways that we should think about how AI can enhance content marketing and not replace it
- Adoption and practical uses: Unpacking the ways that we should think about implementing AI in our current content stream
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