We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Content marketers are retraining their brains.
The realization that the content factory mindset is not going to help anyone hit their goals in 2023 and beyond has hit. A template where we swap out a few keywords isn’t going to cut it. We can no longer treat our content process like an assembly line. The autopilot era of content marketing is coming to a close.
Content marketing is about winning hearts and minds.
It was never about writing for machines and hoping a bunch of low quality people got fed our unoriginal content. Attracting the wrong people and checking a lead box is lame.
Welcome to the era where less is more in content marketing.
Fewer, but higher quality content pieces is what can create an impact and build resonance with our audience. This is good for marketers. This is great for the people that we are trying to reach….but it takes a mindset shift.
This is the world that Mariya Delano with Kalyna Marketing lives in. She is dedicated to producing fewer, but higher quality material for her clients. The results are happy customers who are fueling their pipelines because of great content.
We dropped an episode with her last week where she shares her mindset, the shift, and how to implement it on today's episode of Modern Day Marketer. 🧃
We’ve not only been focusing on quality over quantity at The Juice, but also obsessing over the fundementals. We’ve found that the more we lean into the basics the better results come out on the other side. Last week we reflected on this in person as a team and wanted to share what we are learning about our business and the audience that we serve.
If you’ve listened to the show over the past couple of months we have been open about how the economy affected them in Q3. Fortunately, The Juice experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but we plan to keep focusing on the fundamentals.
In this episode we cover:
- The turnaround: Areas of focus and how to double down on those areas this quarter
- Fundamentals: Why the basics are the shiny object that all B2B operators should be focusing on
- Milestones: What hitting 10,000 members means for our business now and beyond
Want to stay informed on how B2B marketers are leveling up in 2023? Sign up for the Modern Day Marketer newsletter and get new content built for you every Friday. 🧃