We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
It’s easy to fall back on transactional tactics right now.
I’m talking about the types of things we’d invest in 5 years ago because we got sent a CSV file of “leads” that helped us check a box. It didn’t matter that these “leads” wasted our sales team's time because the arrow on our lead dashboard was up and to the right.
Vanity metrics only satisfy a short term feeling and the ripple effects can be costly.
A majority of marketers are being asked to do more with less right now.
Instead of reverting back to the status quo there’s opportunity to create pipeline breakthroughs by experimenting with modern strategies like content distribution.
Your competition probably isn’t doing it so now is the time to experiment.
We’re hosting an event to share how we can run laps around your competition with content distribution.
I recorded a short episode to talk about how we are using distribution to promote the event. 🧃
It’s a challenge to single thread all of your brands right through one resource. Also, it’s a challenge to hire additional resources during uncertain economic times.
What’s the solution?
Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful.
In this episode we cover:
- Asking for help: What are the moments when we need to raise our hands and ask for writing support
- Aligning writing with business initiatives: How to position writing support in a way that resonates with upper management
- Brand personality: Best ways to maintain brand personality and identity when outsourcing writing
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