We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Nobody likes to be a prospect.
My skin crawls when I think of all of the tactics I used to deploy to force prospects in the sales funnel.
I was a degenerate demand gen marketer.
Bad investment that leads to wasted time and likely more brand damage than I ever realized until now.
We lose when we continue to treat our buyer like just another row in a CSV file. The old way is expiring because your future customer has the power.
Ray Hartjen from LeanData is an expert on how we can use data to support creating buying journey's that resonate. We dropped an episode last week with him with a ton of insights.
Content can help you separate from being viewed as just another commodity. It's time to eliminate the roadblocks and start guiding our future customers along the way.🧃
Last week we announced the launch of a digital event that has been a long time in the making.
We are hosting “How to Run Laps Around Your Competition with Content Distribution,” with four of my favorite marketers to speak about content culture and the art of launching. Companies are publishing content left and right; but without a distribution plan, they’re not reaching their ideal audience. Distribution is just as important as creating content. I decided to release a short episode to talk about the reasons why we were hosting this event and to discuss who we are trying to help.
The event takes place November 17, 1 pm EST. Register for free today.
In this episode we cover:
- The announcement: Why we are hosting this event and who we are trying to help
- The era of distribution: How content distribution can help your future customers who are drowning in content
- What to expect: 4 topics on distribution in 10 minutes from 4 experts
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃