We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Feedback is a gift.
If you are able to get enough feedback you can validate, change, or stop what you are working on. Most importantly, it helps send a signal that someone cares.
Jonathan Gandolf was able to have 100 conversations with 100 marketers before a line of code was written. The side effects were product direction and some new customers along the way.
Creating a culture around external feedback is challenging, but the side effects can be tremendous when done right.
It starts with outreach.
It continues with making it about the individual.
Earning feedback is critical during down periods.
We share how we are doing it on an episode that we dropped earlier this week.
Have you ever thought about every step and scenario that goes into the digital-first buying journey that you are working on? .
Ray Hartjen is the Head of Content at LeanData, a native Salesforce application for growth leaders. He shares how prospective and future customers hold the power during the B2B buying process, because they have an abundance of options. Data, intent signals, and content should be used to simplify and streamline the buying journey, so that it’s just as easy as a B2C purchase.
In this episode we cover:
- Buying Signals: What we should be looking for and how we should use the data in our process
- Role of content: How we should think about the content that we build as part of our overall customer journey design
- Thinking bigger: Why dropping the word “prospect” to “future customer” can help shift your mentality as a marketer
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