Podcast Episode

Modern Day Marketer: How to Build Successful Collaboration Between Marketing and Design to Earn Attention with Alex Kelly 

Brett McGrath

April 21, 2023

Modern Day Marketer: How to Build Successful Collaboration Between Marketing and Design to Earn Attention with Alex Kelly 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

There isn’t a one size fits all guide to fundraising in 2023.

Undoubtedly, the current climate has made things more challenging, but there will always be ways that leaders can adapt to stand out to VCs in such a crowded space.

The conversation around fundraising isn’t isolated between the board and our CEO at The Juice. Fundraising not only impacts the future of the business, but also the lives of each individual employee. The thread is always active in weekly meetings, team offsites, and impromptu Slack updates.

Internal transparency around fundraising has been an entire company level up since we launched. Keeping those communication strings open helps build confidence, trust, and culture. After 200+ VC conversations and working through another round I thought it might be a good time to share what we’ve learned.

Jonathan Gandolf doesn’t have a successful history of fundraising and exits. This is his first time leading the fundraising charge and has a ton of nuggets to share. These stories aren’t just for founders. It’s for anyone who is working at a company that is actively raising money and trying to adjust to the current market demands.

Earlier this week we recorded an episode where Jonathan shares his strategies on preparation, driving urgency, and managing time. 


The last 6 months have been a rollercoaster for marketers. Most of us are dealing with fewer resources, less budget, and bigger goals than ever before. We can decide to stick to the status quo or take a step back and focus on how the fundamentals of marketing can be used to our advantage to earn attention.

Alex Kelly is the Director of Growth at Canary Technologies and has a deep understanding of how to go back to the fundamentals and work cross-functionally to stay relevant in 2023. In today’s conversation he shares how to build successful collaborations between marketing and design teams to earn more attention. He believes a common misstep marketers make is focusing on conversion before attention. 

In this episode we cover: 

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