We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Let’s get over our conversion aversion.
Every marketer in every function should be obsessed with conversion.
Content marketers should build connection, but not lose sight of conversion.
Demand gen marketers are conversion fanatics, but always should consider how to strengthen the experience.
Leadership reports results back to the board, but needs to identify strategies that make sure conversion remains sustainable.
We’re in an era where every conversion point matters and above all else we need to be considerate to the demands of the people who we are trying to reach.
I’ve been thinking a lot about conversion optimization and went digging to find the perfect person to help school me on how I need to think about it in 2023.
Jane Serra runs marketing at Justuno. She lives and breathes conversion optimization. She believes getting lots of traffic to your site isn’t enough if they aren’t becoming customers.
She joined me on an episode of Modern Day Marketer last week to talk about how marketers need to get over their conversion aversion and personalize the funnel the right way.
It’s event week here at The Juice. Not only is it event week, but also the launch of our new virtual event series, Content Distribution Live. I’m pumped to kick off the series with Justin Simon on Thursday, April 6 at 11 am est. to discuss finding growth with a distribution-first approach. If you are looking to level up on content distribution you’ll want to register to get some free insights from one of my favorite minds on the strategy.
I recorded an episode to kick off the week to share some context on why we are starting the series. We believe that we are just scratching the surface on educating the community around content distribution. The intent of this series is to get marketers to take a critical look at their current content strategy and identify opportunities where it makes sense to double down on distribution.
In this episode we cover:
- Events and follow-ups: How we think about maximizing each event we do and how we think about conversion
- Content Distribution Live: What marketers can expect from the first episode
- Content syndication: Why it’s good to identify the enemy and pick fights with it through your content
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